MARKETING DIGITAL DIRECTOR

Accessories
Footwear
Home Fashion
Retail
Textiles

Job Function

eCommerce
Executive
Information Technology
Marketing / PR

Salary: 175,000.00 - 3,000,000.00 Per Year

Level: Mid to Senior Level (Management)

Join the most exciting home decor company in Digital Marketing. Direct the company across all e-commerce strategies, social channels, and platforms. Create your content, raise brand awareness, and optimize traffic. In this position, you will have full ownership of digital media. Must have home decor experience.

Responsibilities:

• Develop and identify digital brand marketing strategies.
• Review and approve all social media copy and content to drive traffic and add new customers.
• Budgeting and ROI Quantification.
• Manage marketplace strategy, management, forecasts, and results, including short and long-term objectives, customer metrics, and overall performance.
• Develop reports and reporting formats.
• Manage relationships with digital agencies and external third parties in the marketplace world.
• Work at both the strategic and tactical levels.
• Analyze marketing channels and site performance metrics to explain variances in business.
• Ensure marketplace copy and data are fully optimized to maximize traffic from search engines.
• Take full ownership of all analytics surrounding online marketing programs, including paid media, social, and emails.
• Support strategic brief development for regional or channel-led initiatives, with precise channel inputs.
• Work closely with cross-functional teams to ensure seasonal strategies are executed and marketing meets brand guidelines.
• Drive seasonal partnerships with functional teams to deliver clear insights for future planning and develop an integrated digital marketing calendar.

Qualifications:

• Bachelor’s degree in Business or Marketing.
• Minimum of 10+ years of relevant marketing experience in a fast-paced, product-oriented environment.