Luxury Marketing Manager

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Position Title: Luxury Marketing Manager

Location: Ashburn, VA

Company Overview:

Step into a world of unparalleled sophistication with our exclusive automotive group, renowned for our unwavering dedication to excellence in the luxury car market. We provide an extraordinary environment designed specifically for high-net-worth individuals, delivering bespoke experiences that reflect the pinnacle of automotive artistry. We are in search of a discerning and accomplished Luxury Marketing Manager to enhance our brand prestige and engage our distinguished clientele in truly remarkable ways.

Position Summary:

As the Luxury Marketing Manager, you will be the visionary architect behind innovative marketing strategies that captivate our affluent audience. This pivotal role demands not only an intimate understanding of the luxury automotive landscape but also a flair for creating extraordinary experiences that cultivate community and drive sales. Your expertise will be instrumental in shaping our brand narrative and reinforcing our reputation as a leader in the luxury automotive arena.

Key Responsibilities:

Event Strategy & Sales Revenue Generation:

1. Collaborate with prominent local and international brands to create luxurious events that showcase our products and cultivate an engaging experience for customers, ultimately leading to vehicle sales.
2. Organize exclusive client-focused events, including track days, scenic drives, and rallies, aimed at enhancing brand awareness and community engagement.
3. Generate revenue by renting out our upscale venue for corporate meetings, holiday parties, and other events, creating a sophisticated space for high-profile gatherings.

Social Media Management:

1. Collaborate with our internal media team to produce and post daily content across all social media platforms, including YouTube, Instagram, TikTok, Facebook, LinkedIn, and Twitter.
2. Develop creative and compelling content that highlights promotions for sales, finance, service, and parts while maintaining a luxurious aesthetic.
3. Ensure a consistent, high-end brand presentation across all channels, aligning with both company and manufacturer guidelines.
4. Strategically grow our social media presence to attract and engage our target clientele.

Marketing Fund Management:

1. Analyze and submit necessary documentation to secure co-op marketing funds and reimbursements from manufacturers in a timely manner.
2. Oversee the annual budget in accordance with manufacturer guidelines, ensuring efficient allocation of marketing resources.

Strategic Planning & Analysis:

1. Develop monthly, quarterly, and yearly marketing plans, forecasting events, expenses, and outcomes to optimize performance.
2. Prepare and submit required marketing documentation to manufacturers to maintain compliance and support marketing initiatives.

Lead Management:

1. Conduct daily, monthly, and quarterly analyses of lead generation, ensuring compliance with manufacturer guidelines to maintain top-ranking status.
2. Collaborate with manufacturer marketing and sales teams to process and manage leads effectively, driving sales and meeting ranking objectives.

Qualifications:

• Proven experience in luxury marketing, preferably within the automotive sector or a similar high-end industry.
• Exceptional interpersonal skills and the ability to build relationships with high-net-worth clients.
• Strong organizational and project management skills, with an ability to handle multiple initiatives simultaneously.
• Proficient in social media marketing and content creation, with a keen eye for luxury branding.
• Analytical mindset with experience in budgeting and forecasting.

Why Join Us? This is an opportunity to work in a dynamic, luxurious environment where your creativity and expertise will directly impact the brand’s success. If you are passionate about the luxury automotive industry and thrive in a boutique atmosphere, we invite you to apply and become part of our distinguished team.

Application Process: Please submit your resume and a cover letter detailing your relevant experience in luxury marketing and your vision for elevating our brand. A 30-60-90 day marketing plan will be required upon the first interview. We look forward to hearing from you!