Float Director of Sales and Marketing

Lifesprk Float Director of Sales and Marketing

Description Lifespark is a complete senior health company headquartered in St. Louis Park, Minnesota. Since 2004, we've been helping seniors stay healthy, navigate their health care options with confidence, and live fuller, more independent lives as they age. Our Lifespark culture has created not only an award-winning workplace - earning Star Tribune Top Workplace 11 times, Minneapolis Business Journal Best Places to Work three times, and Top USA #1 in Healthcare - but a place where you have the room to be creative, make a difference, and have a purposeful, direct impact on how people age. Lifespark's full continuum of services offers a breadth of roles with the support to grow your career. Lifespark Benefits include:

1. Annual Reviews/Raises
2. Paid Time Off - Vacation Time
3. Medical, Dental, Vision benefits for Full Time Hires
4. Short-Term Disability & Long-Term Disability Insurance
5. Life Insurances
6. 401k + Company Match for full-time and part-time employees
7. Referral bonuses
8. Career path to other positions within our growing company!

The Marketing and Sales Director (Float) has a specialized role within Senior Living Business Development. This role is designed to provide interim support and expertise to communities lacking a Marketing Director, communities requiring additional day-to-day assistance, and newly acquired or new build launches. This position will offer essential marketing and sales leadership, ensuring the seamless execution of strategies aimed at driving occupancy and promoting best practices within the senior living communities.

Position Functions and Responsibilities

Key Responsibilities:

1. Interim Leadership: Step in for absent Marketing Directors or provide supplementary support to existing Marketing Directors, ensuring continuity in marketing and sales operations.
2. Collaborative Execution: Work closely with onsite and regional teams to implement daily marketing and sales activities, tailored to each community's specific needs and objectives.
3. Occupancy Enhancement: Develop and execute strategic initiatives to drive community occupancy including brand support, outreach, sales pipeline follow-up, secure new move-ins, and CRM management.
4. Best Practices Guidance: Offer guidance on best practices in marketing and sales, drawing on industry knowledge and experience to optimize performance and outcomes.
5. Performance Monitoring: Track and analyze key performance metrics to ensure alignment with goals and identify areas for improvement.
6. New Build Sales and Marketing: Work closely with onsite and regional teams to implement daily marketing and sales activities, tailored to each community's specific needs and objectives. Assist in assessing market dynamics, and train onsite staff to process and best practices.

Qualifications:

1. Experience in new build or new acquisition marketing and sales.
2. Proven experience in marketing and sales within the senior living industry, with a strong understanding of best practices and market dynamics.
3. Exceptional leadership skills with the ability to adapt quickly to varying community needs and operational contexts.
4. Excellent communication and collaboration skills, with a demonstrated ability to work effectively with diverse teams.
5. Analytical abilities to assess performance data and make informed decisions.

It has been and will continue to be our policy to provide equal employment opportunities to all employees and applicants without regard to age, race, creed, color, disability, marital status, sex, gender identity, national origin, ancestry, sexual orientation, arrest record, conviction record, military service, use or nonuse of lawful products off the Employer's premises during nonworking hours, or declining to attend a meeting or to participate in any communication about religious matters or political matters, or any other status protected by federal, state, or local law.