Reports To: VP, Solution & Market Development
Base Location: AZ or CO
Work Status: Virtual Office
Minimum Starting Monthly Range: $9,000
Hiring Range (Monthly Pay): $9,000 - $10,416
Full-time / Part-time: Full-time
Exempt / Non-Exempt: Exempt
Summary:
The Director of Market Analysis is responsible for leading the development ofthe organization's market strategy including identifying and developing newbusiness opportunities, expanding, and deepening market penetration, anddriving long-term growth.
This position is based in Phoenix Arizona, or Denver or Grand JunctionColorado. Our strategic flexibility allows for local work from homeopportunities.
Essential Duties and Responsibilities include the following:
Develop and implement a comprehensive market strategy that aligns with theorganization's mission, vision, and objectives, focusing on growth andincreased market share.Conduct thorough market research, competitive analysis, and industry trendanalysis to identify new business opportunities and potential threats.Direct the overall process of market demand estimation and sales forecastingfor new and existing segments, contributing to the organization'sstrategic planning and decision-making.Prepare quantitative market analysis of new and existing segments,penetration rates, and identify opportunities for customer retention and newcustomer engagement.Identify products and services to sell for each segment by assessing marketdemand, aligning with strategic plans, and evaluating feasibility todevelop, implement, and deliver services.Develop an overall product pricing strategy that ensures competitivepositioning and maintains profitability through collaborating with BusinessDevelopment and Finance teams.Inform product pricing and collaborate with Finance to set revenue and profittargets by line of business, segment, and product. Develop and maintainfinancial models used to determine pricing and to track revenues and profitson an ongoing basis.Collaborate with internal teams including Sales, Account Management,Finance, Information Technology, and others to inform the market strategyand meet internal and external needs.Monitor market trends and the competitive landscape to provide regular updatesand recommendations to senior leadership.Lead the transformation of market strategy insights into actionable businessmodels, driving the organization's growth and profitability.Drive the creation of strategic partnerships and alliances to improve marketpositioning, enhance product/service offerings, and expand theorganization's reach.Oversee the risk assessment process for strategic market initiatives,ensuring a balanced portfolio of high-reward and sustainable investments.Champion a culture of data-driven decision making, ensuring that theorganization's strategic moves are backed by robust market analysis andinsights.Establish a market strategy innovation framework, encouraging theexploration and adoption of new technologies and methodologies to maintain acompetitive edge.Establish key performance indicators (KPIs) & regularly track and reporton progress toward strategic goals.Performs other related duties as assigned
Qualifications
To perform this job successfully, an individual must be able to perform eachessential duty satisfactorily. The requirements listed below arerepresentative of the knowledge, skill, and/or ability required.Reasonable accommodations may be made to enable individuals with disabilitiesto perform the essential functions.
Skills
Expertise with the Microsoft Office Suite including Excel, Word,Project, and VisioProficiency in budgeting, financial modeling, and/or pricingDemonstrated experience in strategic planning & project managementStrong analytical and problem-solving skills, with the ability to translatecomplex data into actionable insights and recommendations.Excellent writing and editing skills, clear and concise communication to allaudiencesProven ability to work independently as well as ability to effectivelyinteract and maintain effective working relationshipsAbility to independently plan, organize, manage, and prioritize multipletasks and projects efficiently and effectivelyAbility to work in a fast-paced environment and consistently meet strictdeadlinesFamiliarity with health care industry, information technology and exchange
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