District Sales Manager

Join our family and share the story of America’s Oldest Brewery and what makes us unique. We are family owned and operated since 1829 and have a strong culture and history of perseverance and grit. We are seeking a strong champion of our company and our brands. We are looking for a District Manager who will serve as a main point of contact at the local level for our distributors and key retailers. The District Manager, under the direction of the Zone Manager, helps develop annual plans aimed at driving attainment of The Yuengling Company’s annual and zone business objectives. The District Manager is also accountable for the implementation of approved business plans and tactics in the specified assigned territory. This position is responsible for the communication and execution at wholesale and retail levels for agreed upon programs to achieve sales, distribution, promotional and merchandising objectives.

Essential Duties and Responsibilities:

DISTRIBUTOR Management & Planning

• Maintain regular call frequency with Distributors as assigned by Zone Manager.
• Develop local market plans to meet sales objectives driven by Zone Manager.
• Drive support of Yuengling objectives with distributor management and sales team for stated Yuengling sales objectives.
• Provide direction and support to assigned distributors, manage retail execution plans, and activate activities for assigned markets.
• Ensure Distributors maintain adequate product inventory levels and demonstrate proper inventory rotation within Yuengling guidelines.
• Conduct trimester reviews against the Annual Business Plan.
• Ensure alignment with The Yuengling Company direction on co-op budget allocations.

Retail

• Maintain regular call frequency with assigned retailers at on and off premise call points.
• Target retail monitoring and driving improved execution against key objectives for Yuengling portfolio and brands.
• Model and improve execution of Yuengling Portfolio in alignment with retail standards.
• Identify and develop programs for underperforming packages.
• Create account target list by wholesaler for key packages.
• Submit distribution progress reports as assigned by Zone Manager.
• Reinforce Yuengling Distribution, shelf set, and merchandising standards.
• Manage and direct the local sampling plan of The Yuengling Company portfolio.
• Establish an annual point-of-sale budget with each wholesaler.
• Monitor trimester wholesaler point-of-sale spending budget.
• Manage and supervise the allocation of all point-of-sale materials with assigned distributors.
• Identify and ensure distributor support material is adequately maintained.
• Engage point-of-sale commitments and encourage merchandising efforts.

Communication

• Conduct sales meeting presentations with regular frequency to assigned distributor sales team.
• Conduct regular planning meetings with assigned distributor sales management team.
• Communicate clearly internally to all key cross functional teams.
• Provide written recaps of all meetings, retail days, and progress against objectives.

Skills and Qualifications:

• Responsibly manage annual co-op budgets with distributors.
• Maintain accurate records of current market pricing for Yuengling products.
• Communicate current pricing information to The Yuengling Company Management.
• Conduct price surveys with each distributor or specified chain.
• Work with Yuengling Management to initiate corrective action to improve pricing.

Other Requirements

• Initiate interaction with consumers and retailers that may have a quality control issue.
• Perform basic troubleshooting and corrective actions on draft beer systems.
• Manage distributor bill back process to ensure alignment with DGY policies.
• Possess strong oral and written communication skills.
• Prioritize and plan work activities, attention to details, and effective time management.
• Must have a valid driver’s license with an excellent driving record.
• Must be self-motivated with the ability to work both traditional and non-traditional hours.
• Must have solid computer knowledge and skills in Microsoft Office.
• Must be able to lift, carry, push and/or pull up to 35 pounds.

Required Education and/or Experience:

• Bachelor’s Degree in Business Administration and/or minimum of 5 years equivalent job experience are necessary.

At The Yuengling Company we believe that differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds.