Specialist, Business Development (Intellectual Property)

Specialist, Business Development (Intellectual Property)
Location: NYC (Hybrid)
Our client is seeking a Business Development Specialist to support their Intellectual Property Practice Group.
Responsibilities:

• Contribute to strategic business development and marketing plans, setting goals and deadlines.
• Develop a strong understanding of the practice’s market position, strengths, and client base.
• Draft proposals, pitches, and communications for clients and third parties.
• Assist in drafting and tracking legal directory and awards submissions.
• Drive content-driven campaign strategies for new business opportunities.
• Collaborate on cross-selling initiatives with the global business development team.
• Support key client efforts and develop high-value services.
• Plan and oversee seminars, events, and targeted marketing activities.
• Manage business development budgets with practice group leaders and senior managers.
• Collaborate on PR, communications, and digital marketing initiatives.
• Travel as needed for initiatives and activities.
• Lead additional projects as assigned.

Proficiencies:

• Knowledge of legal and professional services marketing trends.
• Proficiency in MS Office and document management systems.
• Fundamental knowledge of CRM systems and online research.
• Excellent communication, editing, and research skills.
• Understanding law firm operations and corporate legal clients' needs.
• Advanced marketing principles and practical applications.
• Networking and relationship management skills.
• Team building, management, and leadership abilities.
• Basic understanding of legal concepts.
• Ability to manage priorities and projects independently.

Qualifications:

• BA/BS Degree (required).
• 4+ years of business development or marketing experience at a peer law firm (Am Law 100 experience preferred).
• Experience supporting an Intellectual Property Practice Group (preferred).