Marketing Manager

Job Type
Full-time
Description
Job Title: Marketing Manager
Reports to: Vice President of Business Development
Department: Business Development
Location: 808 Timberlake Road, Fairmont, MN 56031 (Hybrid or Remote Office)
* Candidate should live within driving distance of our Fairmont, MN office, as occasional travel is necessary.
Position Summary: The Marketing Manager will oversee the development and execution of critical functions within the marketing department. This role involves managing campaigns, optimizing marketing efforts, and ensuring alignment with company goals and sales initiatives. This individual will acquire in-depth knowledge of Kahler products and services and must demonstrate a proven track record in crafting and implementing effective marketing strategies.
Exhibit and promote the following values:

• Curious Attitude: An employee who is curious is motivated to take time to question and explore new things to find answers that will ensure the best outcomes for the organization.
• Focus on Quality: An employee who values quality has integrity and produces results that meet high standards set by the organization
• Passion for Service: An employee who is service-oriented displays a positive behavior and responds to customers using good business practices to meet their needs and expectations
• Dedicated Spirit: A dedicated employee is one who takes ownership for their role and the whole organization to ensure that goals are achieved.

Essential Duties and Responsibilities:

• Lead an effective marketing team and develop both strategic and tactical marketing plans, balancing long-term vision with practical execution to achieve business objectives and drive growth.
• Leverage in-depth knowledge of Kahler products and services to create, execute and manage marketing campaigns across various channels, including digital, print, and social media.
• Manage the optimization of marketing campaigns using HubSpot, ensuring alignment with strategic goals and effective tracking of performance metrics.
• Collaborate with the sales, product development, and other teams to execute effective marketing campaigns.
• Work cross-functionally to create and manage sales aid materials, including sales catalogs, product literature, and product videos, ensuring they align with brand and sales objectives.
• Manage key marketing functions to ensure that information and support for programs are effectively delivered and maintained.
• Develop an annual marketing budget, aligning with company growth objectives, brand-building requirements, and overall brand image support. Oversee the selection and management of vendors, maintain relationships, and manage budgets.
• Keep informed of industry news and emerging trends, providing management with insightful reports and recommendations.
• This Job description is not comprehensive, and all employees must be flexible and willing to perform other duties as assigned by their supervisor.

Requirements
Competencies: To perform the job successfully, an individual must demonstrate the following:

• DEPENDABILITY AND RELIABILITY: Performs all duties and assignments whether or not supervision is present.
• COMMUNICATION SKILLS: Expresses ideas, information, and instruction in a positive and effective manner.
• TEAMWORK and COOPERATION: Works cooperatively with coworkers and supervisor. Acts as an effective team member with other employees through cooperation.
• JUDGMENT: Makes reasonable and appropriate decisions.
• ADAPTABILITY: Readily and effectively adjusts to changing ideas and activities.
• ROLE MODELING: Acts as a good role model for other employees.
• CREATIVITY: Shows imagination and innovation in solving problems.
• ATTENDANCE: Reliably reports for work as scheduled, works OT when requested.
• SAFETY: Follows all safety rules and works in a safe manner.
• PRODUCTIVITY: Produces an acceptable amount of work, of sufficient quality in an appropriate amount of time.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience: Bachelor's degree in communications, marketing or equivalent from four-year college or 3 years related experience and/or training; or equivalent combination of education and experience.

• Experience with development of aligned B2B marketing strategy is preferred. Experience managing promotion campaigns within the agribusiness sector specifically targeting large ag retailers, cooperatives and/or distributors is a plus.
• Experience performing strategic market analysis
• Experience with marketing of engineered projects as well as SaaS solutions.
• Experience coordinating activities related to trade show exhibitions and industry influencer events as well as designing promotional elements associated with these events.

Computer Skills: To perform this job successfully, an individual should have knowledge of Microsoft Office software that includes PowerPoint, Word and Excel along with Adobe Creative Cloud tools that include: inDesign, Acrobat and Premiere Pro. As well as basic graphic design, photography, audio and video production.
Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Math Ability: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Language Ability: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to effectively and clearly write reports, business correspondence, and procedure manuals. Ability to speak effectively before groups of customers or employees in the organization.
Certificates and Licenses: N/A
Travel: Occasional travel is required to support industry related events and promotional opportunities.
Work Environment and Physical Demands: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception and ability to adjust focus. While performing the duties of this job, the employee is frequently required to stand; sit and talk or hear. The employee is frequently required to walk; use hands to fingers, handle, or feel and reach with hands and arms. Communicate by talking, listening, and writing.