Digital Marketing Associate, M2+ (Marketing, merchandising & more)

Amazon's Prime Video is a premium on-demand video entertainment service that comes included with a Prime membership at no additional cost. Prime Video offers customers the greatest choice in what to watch, from Original and Exclusive TV shows such as The Grand Tour, Vikings, and Little Fires Everywhere to 1000s of popular TV and Movies. Prime Video is at the forefront of the entertainment industry and growing fast - now available in more than 240 countries and territories worldwide. We work in a dynamic and exciting environment where innovating on behalf of our customers is at the heart of everything we do.

We are part of the GSS organization; our department is called M2+ (Marketing, merchandising & more). This was initiated in 2019 to take up marketing & merchandising related activities within the Books org that are repetitive, low-medium complex, manual tasks distributed across many employees. We look to standardize the work items executed in an operational environment, with SOPs, productivity measurement/improvement, and ultimately automation. Over the years, we expanded our scope to 10+ GLs outside of the books org and are continuing to grow by collaborating with newer teams. M2+ can support Demand Generation activities for all teams within Amazon and it encompasses 120+ sub-processes across the GSS org.

We are looking for an analytical and results-oriented individual contributor as a Marketing Associate with a strong bias for action and deep dive skills who will be responsible for helping drive strategy and execution for content coverage. You will be expected to have expertise and the ability to support 'end to end' program execution and support several projects simultaneously, create/own processes, and actively collaborate with multiple stakeholders independently. You will demonstrate the ability to execute deliverables with minimum guidance, communicate effectively, escalate roadblocks/risks, and make trade-offs.

IMPORTANT: This is a remote role; however, onboarding will be on-site. The company will not reimburse costs during the onboarding training stage.

Key Job Responsibilities

The primary responsibility of the role is to perform marketing operations to improve visibility.

1. The role will require the candidate to quickly understand the marketing tools and operations.
2. The associate needs to continuously adapt and learn new features on the Editors and improve on their acumen to quickly edit and fix up contents. The associate has to follow editing SOP to spot/catch errors in the content.
3. Troubleshoot and drive resolutions to ensure reliable and operationally effective workflow; improve processes and reduce discrepancies.
4. The associate needs to perform content quality checks to qualify user experience for content viewing (flow and format quality). The candidate needs to use software tools for quality audit, content editing, and data capture.
5. Work with various teams (e.g., Studio, technology teams) to help drive tools and process improvements that affect Merchandising workflows.
6. Drive appropriate data-oriented analysis, adoption of technology solutions, and process improvement projects to achieve operational and business goals.
7. Identify blockers to processes and escalate issues via appropriate channels and follow through on resolutions or flag them to the right POCs.
8. The associate will need to be aware of the operations metrics like productivity (Number of titles processed per hour), quality (defect %), and delivery/latency SLA. The associate will be measured on compliance with these metrics, SLA requirements, QA guidelines, team, and personal goals.
9. Dive deep and understand different downstream systems and processes that impact customer decision.
10. Ability to meet deadlines in a fast-paced work environment driven by complex software systems and processes.
11. Self-starter, good team player, and strong attention to detail in editing content.
12. The associate will need to often contact stakeholders globally to provide status reports, communicate relevant information, and escalate when needed.
13. Good interpersonal skills to manage ongoing relationships with the program team and inter-operations teams.

About the Team

M2+ Tenets:

1. Work standardization drives optimization and automation. We will streamline standard work, and measuring the volume, and productivity of work helps prioritize and execute the right automation initiatives by collaborating with business partners.
2. We strive to earn our customers' trust by helping our customers scale their businesses without the upfront time & leadership investment of creating their own operations teams.
3. We obsess over quality and prioritize it over productivity.
4. We leverage our skillsets across different work streams through a flywheel that provides strategic value additions and launch support to the businesses beyond just SOP driven tasks.
5. We drive mechanisms to review the outcome, utilize the learnings & practices, and aggregate similar operations across marketplaces/programs to increase the return on investment for overall businesses.
6. We only accept work that can be automated or where the potential productivity benefits can drive ongoing human processes to provide leverage to the Business teams.
7. Inspection is critical. We inspect processes regularly and report out to realize the full benefits of the programs.
8. We relentlessly apply variable headcount guidelines to onboard. When in doubt, we assume the headcount is fixed.
9. We embrace Diversity, Equity, and Inclusion culture across the team, location, and levels. We build skills through education programs for employee career development and create an environment where everyone can flourish and be their best selves.

BASIC QUALIFICATIONS

1. Completed undergraduate degree (Bachelor's degree) in any of the following streams: Marketing, Graphic Design, Web Analytics, Advertising, Business, Analytics, Information Technology, Programming.
2. 1-3 years of experience in a similar role.
3. Analytical knowledge to solve basic mathematical and logical problems.
4. Experience in any of the following: project management, event management, or related transferable skills.
5. Excel proficiency (intermediate level at least).
6. Experience with Microsoft Office products and applications.
7. Ability to accommodate a flexible schedule to support different shifts based on operational needs.
8. Prior experience in a cross-functional and global environment, demonstrate cultural sensitivity, and earn trust from all stakeholders.

PREFERRED QUALIFICATIONS

1. Six Sigma Green Belt or Lean Certification. Comfortable with data analysis and detailed investigation.
2. Some knowledge or interest in devices such as Firestick, Fire TV, Apple/Android devices.
3. Experience in any of the following: Product management, Search engine optimization (SEO), Web development, Market Research, User experience (UX) design, Search engine marketing (SEM). Working knowledge of XML standards would be an added advantage.
4. 1+ year experience in editing, quality assurance, or publishing-related operations.

Posted: September 13, 2024 (Updated 14 days ago)

Posted: July 17, 2024 (Updated 2 months ago)

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.