Director, Marketing & Community Engagement

OUC - The Reliable One , is presently seeking a Director of Marketing & Community Engagement to join the Marketing & New Products division. At OUC, we don’t just work – we’re building a bright future of innovation and transformation for future generations.

We are looking for a strategic and innovative executive to lead our comprehensive marketing and community engagement plan. This pivotal role involves engaging customers, employees, and the community with OUC’s programs, products, and services to enhance awareness, satisfaction, enrollment, and loyalty. The ideal candidate will demonstrate long-term leadership potential, possess extensive community involvement, and exhibit expertise in reputation management and community partnership development.

As the Director, you will oversee the strategic planning, development, management, budgeting, and execution of initiatives in marketing, advertising, digital channels, brand management, creative services, and community relations. Your responsibilities include providing strategic direction for OUC’s brand and reputation, developing a comprehensive marketing strategy, managing creative direction, and optimizing digital platforms. You will elevate OUC’s role as a community leader through effective outreach, event sponsorships, stakeholder engagement, public relations, and strategic partnerships. Additionally, you will guide and mentor the team, ensure alignment with organizational objectives, and represent OUC at key community events and networking opportunities. We seek a leader with robust relationship-building skills, exceptional community outreach experience, and the ability to influence leadership and stakeholders. Your strategic agility will help navigate the rapidly changing utility industry, leveraging a high-tech, high-touch approach to achieve organizational objectives, while addressing opportunities and challenges through stakeholder engagement around strategic initiatives.

OUC is an industry leader and the second largest municipal utility in Florida committed to innovation, sustainability, and our community. OUC’s mission is to provide exceptional value to our customers and community by delivering sustainable and reliable services and solutions.

Join a team of visionary Change Agents, Strategists, and Community Ambassadors who understand the vital role of diverse experiences in powering creativity and industry transformation. At OUC, each position contributes to the success and achievement of our goals.

The ideal candidate will have:

1. Bachelor’s degree in public relations, marketing, communications, digital media, business, or a related field; a Master’s in Business Administration is preferred.
2. 10+ years of progressive experience in community relations, marketing, communications, public relations, or digital media, including:
3. 5+ years in a managerial or supervisory role.
4. Proven experience in designing and executing omni-channel branding, media, marketing, and creative strategies.
5. Strong relationship-building skills, with a deep understanding of the local community and the ability to influence leadership and stakeholders.
6. Preferred experience in the utility and/or energy-related industry.
7. Experience with web analytics tools, metrics, and Customer Relationship Management (CRM) systems.
8. Excellent coaching, mentoring, and team development skills.
9. Valid Driver’s License.

OUC offers a very competitive compensation and benefits package. Our Total Rewards package includes, to cite a few:

1. Competitive compensation.
2. Low-cost medical, dental, and vision benefits and paid life insurance premiums with no probationary period.
3. OUC’s Hybrid Retirement Program includes a fully-funded cash balance account, defined contribution with employer matching along with a health reimbursement account.
4. Generous paid vacation, holidays, and sick time.
5. Paid parental leave.
6. Educational Assistance Program, to include tuition reimbursement, paid memberships in professional associations, paid conference and training opportunities.
7. Wellness incentives and free access to all on-site OUC fitness facilities.
8. Access to family-oriented recreational areas.
9. Paid Conference and Training Opportunities.
10. Free downtown parking.
11. Hybrid work schedule.

Salary Range: $153,292 - $191,616 annually - commensurate with experience.

Location: “The Greenest Building in Downtown”- Reliable Plaza, 100 W. Anderson Street, Orlando, FL 32801.

Job Purpose:
Directs a comprehensive strategic marketing and community engagement plan by engaging customers, employees, and the community with OUC’s programs, products, and services that increase awareness, satisfaction, enrollment, and loyalty. Directs, plans, develops, manages, budgets, and executes initiatives involving strategic marketing, advertising, digital channels, brand management, creative services, and community and stakeholder relations.

Primary Functions:

1. Provide strategic direction for OUC’s brand and reputation; develop an innovative and comprehensive strategic brand management program to continually strengthen the visibility and reputation of OUC.
2. Develop and implement OUC’s marketing strategy; leverage research to increase awareness and adoption of services, products, and programs through a fully integrated strategy that includes media planning and buying, marketing automation, and customer retention strategies (loyalty programs).
3. Provide internal and external creative direction; oversee graphic and brand standards important to the OUC’s brand, including all logos, marketing and sales materials, digital channels, videos, presentations, community outreach, customer education materials, and internal employee communications.
4. Oversee OUC’s marketing and communications internal and external digital platforms; improve usability, design, and content for informational websites, email, and marketing automation systems.
5. Enhance OUC’s position as a community leader and strategic partner by engaging the community through neighborhood, customer, and educational outreach, event and corporate sponsorships, stakeholder management, partnerships, and programs while developing and implementing a comprehensive strategy to obtain widespread recognition of OUC for its community-focused programs and activities.
6. Oversee stakeholder engagement and partner to enhance engagement with all levels of stakeholders, including customers, employees, consumer and community organizations, and not-for-profit partners.
7. Lead employee involvement and charitable giving in the community; create innovative ways to engage employees and serve the community including building relationships with various organizations, recruiting volunteers, developing programs, and setting strategic goals.
8. Oversee the organization, planning, and execution of internal and external OUC events.
9. Develop long-term strategic community partnerships; create and foster partnerships with consumer and community organizations that make a measurable impact in the community.
10. Collaborate closely with leadership to continue to improve operations in a cost-effective manner; provide direction and input on the department’s vision to meet business challenges, while anticipating the community’s needs and continuously delivering on OUC’s marketing and community engagement strategy.
11. Direct the development of analytics to report on the department’s performance and the alignment with KPIs. Leverage data, metrics, insights, and reports to highlight areas of opportunity for growth and/or improvement.
12. Create and deploy roadmaps for strategic storytelling, market reputation building, and management, brand awareness, and recognition.
13. Leverage industry, target audience, and community research to identify, design, and deploy public relations and community engagement strategies; Collaborate with cross-functional partners; support business planning, content strategy and development, digital strategy, customer experience, and other departments to meet operational and strategic goals.
14. Manage and lead a staff of direct and indirect reports to provide direction of day-to-day activities towards accomplishing the department’s strategic plan including, but not limited to, employee coaching, development, and performance evaluation.
15. Develop and communicate strategies and goals for the business unit.
16. Evaluate and align talent to current and future business needs; mitigate talent risks.
17. Support and maintain effective business unit work groups and leadership team; foster a culture of respect and continuous learning.
18. Develop, measure, and take action on performance metrics for teams and individuals within the business unit; communicate performance expectations, support staff professional goals, and brief all related issues, initiatives, and actions, risks, or concerns with Leadership.
19. Manage selection and promotion procedures including reviewing applicants and interviewing potential new employees to select candidates for open positions within the business unit.
20. Perform other duties as assigned.

Technical Requirements:

1. Working knowledge of all, but not limited to, the following:
1. Corporate Marketing Strategy, Planning, and Execution.
2. Networking and relationship management skills to develop local partnerships and promote OUC’s standing in our community.
3. Graphic and brand standards.
4. Marketing and communications digital platforms.
5. Software to include: MS Office (Access, Excel, Word, PowerPoint, OneWorld).
6. Budget and budget processes.
7. Marketing metrics and data analytics.
8. Project management principles.
9. Related industry, organizational, and departmental policies, practices, and procedures; legal guidelines, ordinances, and laws.
2. Familiarity with Adobe Creative Suite programs and Customer Relationship Management systems.
3. Strategic agility, goal setting, and KPI.
4. Strong written, verbal, and interpersonal communication skills.
5. Strong organizational skills and attention to detail.
6. Excellent judgement on issues that impact all levels of the commission.
7. Ability to:
1. Manage, lead, develop, and coach a team of employees.
2. Promote teamwork, motivate employees, and achieve expected results and goals.
3. Demonstrated leadership skills.
4. Facilitate meetings and presentations to internal and external audiences and all levels of employees.
5. Manage projects from inception to implementation.
6. Communicate effectively and build relationships with C-Suite, peers, and subordinates in order to accomplish business objectives.
7. Strong interpersonal skills and adaptable to change.
8. Gather, research, organize, and summarize relevant information to support commission activities.
9. Excellent relationship-building skills among a broad range of community and internal stakeholders.
10. Make arithmetic computations using whole numbers, fractions, and decimals, and compute rates, ratios, and percentages.
11. Use Microsoft Office Suite (Word, Excel, Outlook, etc.) and standard office equipment (telephone, computer, copier, etc.).

Education/ Certification/ Years of Experience Requirements:

1. Bachelor’s degree in public relations, marketing, communications, digital media, business, or a related field from an accredited college or university.
2. Master’s in Business Administration, preferred.
3. Minimum of ten (10) years progressive experience in community relations or engagement, marketing, communications, public relations, and/or digital media, to include:
1. Minimum of five (5) years of managerial or supervisory experience.
2. Experience designing and executing omni-channel branding, media, marketing, and creative strategies.
3. Experience with stakeholder relationship building and management.
4. Experience with web analytics tools, metrics, and Customer Relationship Management (CRM) systems.
4. Utility and/or energy-related industry experience, preferred.
5. Valid Driver’s License.

Working Conditions:
This job is absent of disagreeable work conditions.

Physical Requirements:
This job requires constant typing, reading, writing, detailed inspection. This job requires frequent standing, walking, sitting, climbing (ladders, stairs, hills, etc.), bending/stooping, and driving a company vehicle.

OUC–The Reliable One is an Equal Opportunity Employer who is committed through responsible management policies to recruit, hire, promote, train, transfer, compensate, and administer all other personnel actions without regard to race, color, ethnicity, national origin, age, religion, disability, marital status, gender, sexual orientation, gender identity or expression, genetic information and any other factor prohibited under applicable federal, state, and local civil rights laws, rules, and regulations.

EOE M/F/Vets/Disabled
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