Director of Sales and Marketing

Job Description
Director of Sales & Marketing ($77,000 - $85,000)
Presidential Place Assisted Living & Memory Care is actively seeking an experienced Director of Sales & Marketing to generate occupancy for 116 residences (86 in Assisted Living and 30 in Memory Care). The ideal candidate will be responsible for identifying, engaging with, and closing prospects to grow residential occupancy. Additionally, the ideal candidate will need to drive community specific marketing initiatives to increase lead generation, residential prospects, and positive community awareness.
The Role:

• Starting with prospective residents and their families, build a culture of empathy where individuals feel heard, respected, and valued.
• Link a prospective resident's wants and needs in senior living to key features of the community in a way that builds connection and creates comfort and commitment.
• Achieve maximum occupancy and revenue levels by keeping and building at/or above budgeted monthly occupancy.
• Handle and coordinate all aspects of the sale process, including Key Performance Indicators, from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, to creating urgency and closing the sale.
• Ensure the management team members identified as back-up for inquiries/tours are constantly updated on pricing, policies, procedures, and available inventory, and that the inquiry process is always handled consistently and properly.
• Work closely with the management team on developing, implementing outreach strategies increasing qualified inquiries, incoming traffic, and sales, which can include, but are not limited to: Community Events; Educational Seminars; Professional Networking; Advertising; and Public Relations.
• Compile a weekly marketing report for delivery to LCS on inquiries, tours, move-ins, moveouts, and outreach for each week.
• Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented. All existing inquiries in the software system need to have "next steps" scheduled to maintain constant contact.

Specific Knowledge, Skills, and Abilities:

• Bachelor's degree with emphasis in marketing/sales preferred.
• Minimum five (3) years' experience in marketing and sales and/or knowledge of senior living industry
• Personal experience with senior living and/or aging family members in need of support and caring.

Why Presidential Place?
Industry leader. Presidential Place is managed by Life Care Services ("LCS"). LCS, with over 140 communities in 33 states, is a four-time J.D. Power number-one ranked award-winner for Customer Satisfaction in senior living and a 2023 Gallup Award as an Exceptional Workplace, is the nation's second-largest senior living operator. With more than 50 years of experience, we know exactly what to expect and are well positioned to drive the future of senior living. Join the company that others seek to follow.
Competitive pay, great benefits, and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(k) with company match.
Collaborative culture. We're dedicated to creating a collaborative culture that provides an exceptional experience for every employee.
Charity and community involvement. We are recognized as a national team for the Alzheimer's Association. We also support our employee's individual community contributions and provide opportunities to get involved at our corporate locations and in our communities.
Ongoing career development. Thinking about future growth? LCS is the second-largest senior living operator in the Nation and has opportunities to expand your career through multiple avenues and we are dedicated to employee development at every level of your career. With over 140 communities in 33 states (and growing), there is a seemingly infinite opportunity to take your next step in your career.
Top Workplace. LCS employees truly believe we are an employer choice. This recognition is in large part due to the culture of excellence that our employees help deliver every single day.
LCS and Presidential Place create living experiences that enhance the lives of seniors. You'll see this commitment in our people. They're talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed-strengthening available resources, establishing proven practices that lead to long-term growth and creating lasting value for those living in, working for and affiliated with the community.
A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES, IS REQUIRED
LCS IS AN EQUAL OPPORTUNITY EMPLOYER
Work Remotely

• No

Job Type: Full-time
Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday (Some Evenings and Weekends)

Supplemental pay types:

• Commission pay

Work Location: In person