DIR MKTG & PUBLIC RELATIONS

We Are Hiring!
At Riverside, everyday brings new and exciting challenges. You can expect an interesting environment where you're part of making sure our organization is running optimally and safely, helping keep the community healthy. We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a difference. You will be able to succeed in our close-knit, safety-focused culture working together as a team. The careers we offer are meaningful because the work we do matters. Join us!
FTE: 1.000000
Shift: Days
Location: MEADOWVIEW
Summary:
The Director of Marketing and Communications for Riverside Healthcare plans and executes marketing, communication, and public relations activities and programs to extend and increase use of Riverside services; works with senior management to implement successful marketing strategies; formulates approaches, policies and programs to promote understanding and utilization of Riverside; develops and maintains communication channels with our multiple stakeholders; is responsible for the oversight of the website and social media platforms; develops marketing and promotional plans.
Licensure/Education Requirements:

• Master's degree in Marketing, Public Relations or a related field required.

Experience Requirements:

• 5 years of marketing communications experience in healthcare or a closely related field.
• Previous management experience.
• A deep understanding of best practices in communications and marketing.
• Ability to effectively communicate and build consensus in a complex, heavily matrixed environment.
• Excellent leadership and self-direction.
• Excellent organizational and time management skills.
• Excellent verbal and written communication skills.
• Strong writing, presentation and interpersonal communication skills, as well as ability to interact effectively with physicians, clinical staff and administration.
• Team-oriented outlook and the ability to collaborate effectively with marketing communications team.
• Must work well under pressure of multiple projects having competing deadlines, and with minimal supervision.
• Excellent leadership, marketing and marketing analysis, project management and problem- solving skills.

Responsibilities:
The Position

• Leads and manages a team that develops external and internal communications as well as communications strategy, positioning, planning, engagement and content development.
• Leads a team of Marketing professionals with a variety of skill sets to accomplish the strategic advertising, promotion, communication, and public relations goals of the organization.
• Proactively and strategically identifies, evaluates and pursues executive engagement opportunities-internal and external-that drive organizational strategy, increase system brand awareness.
• Supports the development and execution of integrated marketing campaigns.
• Helps leaders articulate the organization's vision, strategy and value proposition in an effective and engaging manner to high-impact target audiences including current and potential patients and their families; business, government, news media and community leaders; internal leaders and employees.
• Creates programs and speaking opportunities that promotes the organization's image in a positive and community-oriented way.
• Reports to the Vice President of Public Relations and Communication

Responsibilities

• Leads communications initiatives, including developing and implementing a strategic plan, measuring impact and effectiveness of promotion, advertising and communications, and adapting communications for effectiveness and relevancy.
• Ensures that brand standards are met and that the design functions support strategic priorities to effectively communicate.
• Is a prudent user of the organization's financial and people resources to make sure that investments have a productive and measureable return for Riverside's mission.
• Creates and maintains meaningful measures and reporting to effectively communicate the work and impact of marketing areas to Leadership.
• Controls and directs focus and scope of Riverside web site and social media platforms.
• Directs staff and coordinates with vendors to keep site reflective of organization's goals and objectives.
• Develops and implements annual marketing plan that supports the goal and objectives in the strategic plan.
• Develops and reviews policies and procedures to support marketing functions.
• Directs development and production of collateral materials insuring adherence to quality standards.
• Directs preparation and release of publicity consistent with the organization's objectives.
• Provides guidance and direction of marketing staff.
• Provides quality control oversight for all materials produced by Riverside Healthcare destined for public consumption and internal audiences.
• Provides, as needed, marketing support and assistance to departments and initiatives to meet established program goals and objectives.
• Responsible for creation of advertising and associated communications that support the Riverside brand.
• Serves as the lead media contact.
• Serves as 'point person' with advertising agencies and department vendors.
• Works with staff to develop and maintain positive media relations.
• Other duties as assigned.

Education:
Essential:
* MASTERS DEGREE
Riverside Healthcare is revolutionizing care using leading-edge technology to diagnose and treat patients. We are ranked top in the nation for performance in neurosurgery, orthopedics, and heart surgery and have also been named one of the nation's 100 Top Hospitals by Truven Health Analytics seven times. Riverside is nationally recognized for our specialty programs in obstetrics, trauma, oncology, rehabilitation, geriatrics, occupational health, psychiatric services, and treatment of alcohol and chemical dependency, as well as patient safety. We combine innovation and convenience at state-of-the-art facilities located in communities throughout the greater Kankakee area.
Riverside Medical Center proves that truly progressive medicine is being delivered in Chicago's southwest suburbs and East Central Illinois. Join a team that is not only concerned with providing the best care possible but also with offering a work environment of advancement and growth. Riverside is a place that embraces a culture where opinions count and dedications is respected, where superior performance is rewarded with competitive salaries and excellent benefits.
Other information:
Exposure/Sensory Requirements
Exposure to:
Chemicals: Refer to MSDS Sheets
Video Display Terminals: Average
Blood and Body Fluids: Unlikely to be exposed
TB or Airborn Pathogens: The only risk is that associated with contact with the general public.
Sensory requirements (speech, vision, smell, hearing, touch):
Speech: Needed for presentations, training, telephone communication, facilitating meetings.
Vision: Needed for computer entry, reading memos and literature.
Smell: Needed for electrical/fire safety.
Hearing: Needed for telephone communication, meetings and listening to employee concerns.
Touch: Needed for writing, computer entry, filing.
Activity/Lifting Requirements
Average Hours per Week: 40+
Shift: Days
Percentage of time during the normal workday the employee is required to:
Sit: 80%
Twist: 1%
Stand: 10%
Crawl: 0%
Walk: 5%
Kneel: 0%
Lift: 1%
Drive: 1%
Squat: 1%
Climb: 0%
Bend: 1%
Reach above shoulders: 0%
The weight required to be lifted each normal workday according to the continuum described below:
Up to 10 lbs: Occasionally
Up to 20 lbs: Occasionally
Up to 35 lbs: Not Required
Up to 50 lbs: Not Required
Up to 75 lbs: Not Required
Up to 100 lbs: Not Required
Over 100 lbs: Not Required
Describe and explain the lifting and carrying requirements. (Example: the distance material is carried; how high material is lifted, etc.):
Occasionally must carry paperwork such as marketing materials approximately 100 feet.
Maximum consecutive time (minutes) during the normal workday for each activity:
Sit: 120
Twist: 1
Stand: 60
Crawl: 0
Walk: 15
Kneel: 0
Lift: 2
Drive: 15
Squat: 1
Climb: 0
Bend: 1
Reach above shoulders: 0
Repetitive use of hands (Frequency indicated):
Simple grasp up to 10 lbs. Normal weight: Often
Pushing & pulling Normal weight:
Fine Manipulation: Calculator, keyboard, writing instruments
Repetitive use of foot or feet in operating machine control: Not Required
Environmental Factors & Special Hazards
Environmental Factors (Time Spent) :
Inside hours: 8
Outside hours : 0
Temperature: Normal Range
Lighting: Average
Noise levels: Average
Humidity: Normal Range
Atmosphere:
Special Hazards : None
Protective Clothing Required: None