Senior Manager, Partnerships & Premium Sales | First Horizon Coliseum, Greensboro, NC

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Overview
Responsible for generating revenue by engaging local and regional companies to generate partnership and premium seating revenue through all business lines, including intellectual property rights, experiential, media, branding, signage, hospitality, events and promotions. This position will serve under the department head and be responsible in part for facilitating services for all corporate partnerships and premium seat clients for both First Horizon Coliseum and the hockey team. Compensation will consist of base salary plus an annual performance-based bonus. This position will be responsible for achieving measurable financial results.
This role will pay a yearly salary of $65,000-75,000 + commissions
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays)
This position will remain open until Dec 31, 2024.
Responsibilities
• Responsible for establishing new business relationships to achieve annual revenue goals for both First Horizon Coliseum and the hockey team.
• Conduct cold calls as a way of securing appointments to sell to new prospects among local and national companies.
• Analyze specific marketing needs of prospects based on partner objectives, market strategies, category potential, activation potential and financials.
• Support and work closely with regional management and on-site local management.
• Effectively present proposals in front of individuals and large groups.
• Leverage your passion and empathy to develop a long-term business partnership between your client and the venues.
• Communicate well across all areas of the company including legal, accounting, marketing, community relations and ticket operations.
• Work closely with First Horizon Coliseum's Box Office, Event Services, Marketing, Catering as well as the Front Office team for the hockey team to ensure that current clients receive superior service and fulfillment of each contract.
• Develops sales action plans to ensure hitting budget goals, including new cash partnerships and single event rental of premium spaces
• Assist in the creation of Premium Packages as it relates to special events, and concerts
• Prospect, sell, cultivate, and maintain the corporate sponsorships for the venues in both new and renewal business.
• Assist to facilitate the execution of all aspects of corporate partnership fulfillment with department staff.
• Responsible for reporting and tracking partnership and premium seating inventory
• Create annual recaps for corporate partners, when applicable.
• Participate with department staff in Servicing corporate sponsorships through various means including direct contact, newsletters, corporate partner gatherings, etc.
• Must be a skilled negotiator with the ability to effectively represent the standards and philosophy of the department.
• Create and present integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet client's objectives
• Work and attend events, promotions, and OVG/hockey Corporate Sales events.
• Manage multiple projects simultaneously in a fast-paced environment.
• Ability to work nights, weekends, events and holidays as required.
Qualifications
• Bachelor degree or the equivalent training & experience.
• 5+ years of sales experience with emphasis in major league team sports, larger market media (TV, radio) and/or sponsorship sales.
• Proven track record of developing and managing strategic corporate partnerships; Strong prospecting, analytical, presentation and communication skills.
• Proven success in establishing and meeting challenging sales objectives in a high profile, competitive marketplace.
• Comfortable managing tight deadlines and meeting aggressive sales goals and expectations.
• Strong professional relationship skills; Ability to establish and maintain long-term strategic relationship with corporate clients, direct reports and co-workers.
• Must be a skilled negotiator with the ability to effectively represent the standards and philosophy of the department.
• Strong time management and organizational skills.
• Experience with Salesforce/KORE (CRM) is preferred
• Able to work non-traditional hours, in non-traditional settings.
• Must be highly self-motivated and adept at working both independently and as part of a team.
• Manage multiple projects simultaneously in a fast-paced environment.
• Ability to work nights, weekends, events and holidays as needed.