Senior Product Marketing Manager

T-Mobile USA, Inc - Senior Product Marketing Manager

Location: Bellevue, Washington

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.

Job Overview: The T-Mobile Home Internet Product Marketing team is looking for an experienced Senior Hardware Product Portfolio Strategy Manager ready to define, shape, and drive T-Mobile Home Internet's product vision and commercial strategy for all hardware products in the portfolio. The Senior Product Marketing Manager will be responsible for leading the hardware product roadmap, shaping technical feature sets, and spearheading the launch and lifecycle management of all products in T-Mobile's hardware product portfolio. These products include the T-Mobile Wi-Fi gateway device, mesh access point, and other connected home devices and accessories.

The ideal candidate for this role has a strong strategic mindset, with both business and hardware/broadband acumen. The role requires the ability to think of hardware strategy at scale across various parts of our business, including our 5G Home Internet and Fiber Home Internet businesses. This includes evaluating all the different hardware needs and solutions across the overarching business and determining tech specs and feature sets that need to be developed for each product offering and service in the broader portfolio.

This role requires the ability to translate the customer experience and features we aim to build into technical requirements, while being able to effectively influence product and engineering teams in the design, development, and delivery of the end product and experience. In addition to leveraging your technical acumen and expertise to build innovative products that are best-in-class, you will be responsible for developing business cases for new products and determining hardware solutions and frameworks that can drive financial efficiencies or ARPU driving opportunities across the business.

Once the product is ready to launch, the Senior Hardware Product Portfolio Strategy Manager will be responsible for the development and execution of the launch marketing strategy including defining the positioning, value prop, and RTBs. You will lead multiple cross-functional teams across integrated marketing, retail, e-commerce, PR, supply chain, etc. in creating impactful and successful product launches.

Job Responsibilities:

1. Lead development and implementation of T-Mobile Home Internet's product portfolio vision and story, including defining which hardware products should be included in the portfolio based on customer needs and pain points.
2. In partnership with product and engineering, define which tech specs and features need to be developed to ensure product meets the customer value prop, benefit, and experience we aim to create.
3. Develop business plan for each new product, defining pricing strategy, forecast while building future roadmap and features for new generations of each product.
4. Define strategy for scaling product portfolio across multiple facets of the business, including assessing opportunities to drive cost and product development efficiencies.
5. Stay informed on industry and market trends, competitive landscape, innovative technologies and be able to apply insights to product strategy and planning.
6. Lead cross-functional teams in development and execution of GTM plan.

Qualifications:

5+ years of progressive experience in Category Management, Product Planning, Portfolio Management, or Corporate Strategy; highly analytical and comfortable working with quantitative data.

5+ years of product or category management experience in categories such as consumer electronics, consumer.