SEM Manager, DIG

Ruder Finn is seeking a talented SEM Manager, to join our growing integrated digital marketing team. This person should have a genuine interest and curiosity about digital marketing, including strategy, platforms & technology, optimizations, targeting, campaign activation/management and reporting analysis, with experience executing paid search campaigns (Google Ads & Bing Ads) to help meet business objectives.

Key Responsibilities

SEM:

• Establish and refine SEM ad campaigns (including PMAX & Shopping) across multiple platforms (i.e., Google Ads, Bing, etc.), which includes tasks such as keyword research, pacing, A/B testing of messages, ongoing campaign & bid strategy optimization, along with reporting on key metrics
• SEM copy development aligned with brand messaging and best practices for optimal performance (utilizing proper keywords, etc.)
• Aid in weekly/monthly/quarterly SEM reporting deliverables, pulling data and synthesizing results into easy-to-understand insights
• Tap SEMrush and other relevant tools for campaign optimization and competitive insights

General:

• Extract and analyze data/metrics for client reports, ensuring you understand platform-specific analytics and Google Analytics/GA4 (proficiency in Shopify or a similar platform a plus)
• Assist in the setup of accurate tagging and tracking parameters to assess media performance, attribution, and measurement of results across a variety of paid marketing channels (including but not limited to paid SEM, YouTube, Google Shop, affiliate, programmatic display, email, paid social, and referral programs)
• Participate actively in team meetings and client discussions, contributing data-driven ideas on strategy to support client goals
• Review performance in connection to client sales (where able on specific eCommerce clients) and conversion/intent objectives
• Maintains awareness of industry trends and impact to client & assigned accounts
• Assist in conducting competitive and category-specific research

Qualifications

• 3+ years of experience in SEM for consumer/health brands; eCommerce and/or pharma experience a plus
• Must have experience with: Google Ads, Bing Ads, GA4, Google Ads Editor
• Bonus experience: Shopify, Magento, or other eCommerce platforms, international/multilingual search engine marketing, Google Tag Manager
• Strong analytical skills with proficiency in Microsoft Excel
• Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook)
• Proactive and enthusiastic with an ability to juggle tasks for multiple client accounts and meet competing deadlines
• A self-starter who has strong problem-solving skills and is always curious to learn more; is driven to own your work and responsibilities
• Creative in approach, but data informed
• Great energy, curiosity to do and learn new things to support agency growth and offerings
• Detail-oriented, organized, and dedicated
• Bachelor's degree in marketing, digital/integrated marketing, or related field preferred