The pay range above represents the minimum and maximum rate for this position in California. Factors that may be used to determine where newly hired employees will be placed in the pay range include the employee specific skills and qualifications, relevant years of experience, and comparison to other employees already in this role. Most often, a newly hired employee will be placed below the midpoint of the range. Salary range will vary for remote positions outside of California.
Work Culture:
Gold Coast Health Plan (GCHP) strives to create an inclusive, highly collaborative work culture where our people are empowered to grow and thrive. This philosophy enables us to create the health plan of the future and do our best work – Together.
GCHP promotes a flexible work environment. Employees may work from a home location or in the GCHP office for all or part of their regular workweek.
GCHP’s focuses on 5 Core Values in the workplace:
- Integrity
- Accountability
- Collaboration
- Trust
- Respect
POSITION SUMMARY
The Medicare Marketing and Communication Manager reports directly to the Director of Communications and is responsible for the creation, approval, production and distribution of all operations and regulated, member, prospect and provider communication materials in compliance with State and Federal regulatory requirements for all Medicare Advantage Duals Special Needs Plan (D-SNP) marketing, communications, and branding functions in alignment with overall D-SNP strategy.
The Medicare Marketing and Communication Manager is responsible for planning and executing a wide range of print, digital and in-person activities focused primarily on people with Medicare that promote engagement and ensure positive member and provider experience.
Amount of Travel Required: 5-10%
Reasonable Accommodations Statement: To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
ESSENTIAL FUNCTIONS
Job Function & Responsibilities
- Enhances member experience and advances the D-SNP strategy by managing the creation, approval, production and distribution of all operations and regulatorily required member, prospect and provider communication materials related to the Medicare D-SNP line of business.
- Develops and implements effective marketing campaigns by understanding the underlying objectives and then applying marketing and industry expertise.
- Oversees content, design and production of prospect-facing marketing collaterals, direct mail, digital ads, advertisements, web pages, and events.
- Leads planning and communication efforts of company-sponsored events for Medicare Advantage D-SNP line of business.
- Works with contracted vendors to meet department deliverables and ensure high-quality outcomes for GCHP.
- Partners with the vendor management team on external marketing, communication, and branding vendors.
- Develops and implements communications policies, procedures, and job aids.
- Supports communication efforts during crisis situations.
- Edits and proofreads written materials for quality and adherence to appropriate writing style.
- Ensures compliance of all assigned Medicare marketing materials and programs.
- Manages the cost of design, development, and production of Medicare marketing materials.
- Analyzes and reports on Medicare market research.
- Conducts target outreach to community-based organizations, provider groups, member prospects, and current members.
- Works with D-SNP leadership to ensure a successful D-SNP go-to-market launch.
- Collaborates with D-SNP leadership on identifying opportunities and assisting in training.
- Duties may also include additional communication activities as assigned by the Director of Communications.
MINIMUM QUALIFICATIONS
Education & Experience:
Required Education and Experience:
- A Bachelor’s degree in Business, Marketing, Journalism, Public Relations, Communications, or related field.
- Minimum of 8 years experience in Medicare Advantage marketing and communications.
- Minimum 2 years experience in Medi-Cal communications.
- Minimum of 2 years experience in project management.
- Knowledge of CMS Medicare Advantage regulations required.
Preferred Education and Experience:
- Master’s degree preferred.
- 10 years of experience preferred.
- Bilingual in English and Spanish is preferred.
- Background in health education, health information, and/or general wellness a plus.
- Strong project management, planning, organizing, and/or coordinating experience.
Equivalent In lieu of degree:
- Will accept experience in any combination of academic education, professional training, or work experience.
- Four years of experience must be added in lieu of a bachelor’s degree.
KNOWLEDGE, SKILLS & ABILITIES
Preferred Qualifications:
- Excellent written, verbal, and interpersonal communication skills.
- Excellent organizational and time and project management skills.
- Cultural competence and deep understanding of the populations served by GCHP.
- Strong collaboration skills.
- Strong organizational skills.
- Basic knowledge of trends affecting healthcare.
- Ability to manage confidential information with appropriate discretion.
- Strong writing, researching, proofreading, and editing skills.
- Ability to develop well-written, clear, and compelling copy quickly.
- Experience delivering high-quality work in a fast-paced environment.
- Self-starter with the ability to work independently.
- Mastery of Associate Press Style.
- Expert in understanding CMS Marketing and Communications Guidelines.
- Produce accurate and precise work.
- Demonstrate strong analytical skills and problem-solving skills.
- Ability to work with minimal supervision.
Technology & Software Skills:
- Advanced computer skills, including proficiency in Adobe Acrobat and Microsoft Office.
- Understanding of web platforms and digital advertising.
Certifications & Licenses: A valid and current Driver's License, Auto Insurance, and professional licensure(s).
Competency Statements
- Decision Making - Ability to make critical decisions.
- Goal Oriented - Ability to focus on a goal.
- Interpersonal - Ability to get along with a variety of personalities.
- Diversity Oriented - Ability to work effectively with diverse individuals.
- Time Management - Ability to utilize time effectively.
- Consensus Building - Ability to bring about group solidarity.
- Relationship Building - Ability to build effective relationships.
- Presentation Skills - Ability to present information publicly.
- Leadership - Ability to influence others.
- Strategic Planning - Ability to develop a vision for the future.
- Ethical - Ability to demonstrate conduct conforming to values.
- Judgment - Ability to formulate sound decisions.
- Communication, Oral - Ability to communicate effectively.
- Communication, Written - Ability to communicate in writing clearly.
- Problem Solving - Ability to find solutions to work-related problems.