Senior Vice President of Inclusion and Accessibility

REQUIREMENTS AND PREFERENCES

Benefits of Broward County Employment

• High Deductible Health Plan – Bi-Weekly Premiums: Single $10.39 / Family $76.94
• Includes a County Funded Health Savings Account of up to $2400 Annually
• Consumer Driven Health Plan – bi-weekly premiums: Single $78.64 / Family $273.13
• Florida Retirement System (FRS) – Pension or Investment Plan
• 457 Deferred Compensation employee match
• Eleven (11) paid holidays each year
• Vacation (Paid Time Off) = 2 weeks per year
• Up to 40 hours of Job Basis Leave for eligible positions
• Tuition Reimbursement (Up to 2K annually)
• Paid Parental Leave

The Broward County Board of County Commissioners is seeking qualified candidates for Senior Vice President of Inclusion and Accessibility for the Greater Fort Lauderdale Convention and Visitors Bureau (Visit Lauderdale).

Under the supervision of Visit Lauderdale’s CEO/President, the Senior Vice President of Inclusion & Accessibility is responsible for maintaining and growing Visit Lauderdale’s global thought leadership and visionary status. The SVP of Inclusion & Accessibility is a member of Visit Lauderdale's Leadership Team.

The goal of the SVP of Inclusion & Accessibility is to develop greater awareness and increased visitation to Greater Fort Lauderdale, the LGBT+ capital of Florida, a global leader and also one of the leading US destinations in the Accessible platform.

The SVP of Inclusion & Accessibility at Visit Lauderdale will be responsible for developing and implementing strategies to attract and engage the LGBT community, ensuring inclusivity and representation in all global marketing efforts, and fostering partnerships with relevant organizations and stakeholders to promote the destination as a welcoming and inclusive place for LGBT+ and Accessible travelers.

The position requires a leader with a minimum of 5 years’ experience in the travel and tourism platform who has strong marketing and communication skills, important when communicating with internal departments, local and national organizations and international bodies. Strong presentation skills and visual presence when orating at national and international conferences and speaking to the media. Crucial to the role, the ideal candidate must also have confidence in decision making, maintaining and building key relationships and be able to make key analyses and judgment based on prior knowledge and experience. There will be both national and international travel.

The SVP of Inclusion & Accessibility will be responsible for developing and implementing strategies to ensure that Greater Fort Lauderdale is accessible to all individuals, regardless of their abilities. This includes creating inclusive marketing campaigns, educating both locals and visitors, working with local businesses and national organizations to improve accessibility, and advocating for the needs of individuals with disabilities in the tourism industry. Creating and managing the Inclusion & Accessibility's department budget and approving major expenditures as it relates to the department's expenditures.

The SVP of Inclusion & Accessibility will liaise with other Visit Lauderdale departments such as the Marketing & Communications Department, Global Tourism, Sports & Events, Convention Sales and Multicultural - directing them with the vision and strategic plan of the Inclusion & Accessible department.

In the event of a disaster (hurricane, etc) all Broward County Employees become emergency workers. This position will assist in various emergency functions as assigned before, during, and after a disaster. This includes, but is not limited to, working at a general population shelter during a hurricane.

General Description

Oversees and manages all aspects of convention, group and/or leisure sales efforts, including personnel, initiatives, and marketing efforts in one of the following areas: marketing/communications, tourism sales, multicultural tourism, sports development, LGBT tourism, or film/music/entertainment.

Works under administrative supervision, developing and implementing programs within organizational policies and reports major activities to executive level administrators through conferences and reports.

Minimum Education and Experience Requirements

Requires a Bachelor's degree from an accredited college or university with major coursework in business, marketing, hotel, restaurant and tourism or closely related field.

Requires six (6) years in hotel/tourism marketing or closely related experience.

Special Certifications and Licenses Required

None.

Preferences

• Bi-Lingual in English/Spanish

DUTIES AND RESPONSIBILITIES

The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.

• Supervises the daily operation of the department including all sales, service and support personnel.
• Develops and coordinates long and short term, group and/or leisure sales and marketing strategies for all territories; designs and prepares annual group and/or leisure sales marketing plan and department budget.
• Provides senior leadership in bid formulation, preparation, presentation and execution for major destination citywide groups, events and festivals.
• Manages major departmental goals; makes business decisions regarding sales territory assignment, penetration and focused deployment and performance goals.
• Designs and coordinates travel and promotional activities plan using responsible financial practices ensuring achievement of room night goals through participation at sales missions, destination previews, tradeshows and events.
• Maintains effective relationships with local and non-local industry hotel and business leaders and industry-wide organizations promoting Greater Fort Lauderdale as a meetings destination and as a meeting industry advocate; provides direction for ideal market channel strategies and messaging for advertising, marketing and public relations efforts in alignment with domestic and international sales activity plans.
• Represents the destination at regional, national and international level at industry and client events; provides input to the communications team, public relations, advertising agency and media buyer regarding conventions and meetings trends, needs and messaging.
• Conceptualizes and coordinates client destination preview trips with local businesses and hotels, and specialty branded client events in conjunction with industry events or tradeshows.
• Directs research for marketing plan, reporting data for industry and performance, and compilation and distribution to industry and key stakeholders.
• Conducts interviews with meetings and conventions trade and general press regarding Broward convention, group and/or leisure sales business.
• Oversees and manages all aspects of convention, group and/or leisure sales efforts, personnel, agency initiatives, and marketing efforts.
• Performs related work as assigned.

WORK ENVIRONMENT

Physical Demands

Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.

Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.

Unavoidable Hazards (Work Environment)

Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.

SPECIAL INFORMATION

Competencies

• Business Insight: Applies knowledge of business and the marketplace to advance the organization's goals.
• Financial Acumen: Interprets and applies key financial indicators to make better business decisions.
• Balances Stakeholders: Anticipates and balances the needs of multiple stakeholders.
• Global Perspective: Takes a broad view when approaching issues, using a global lens.
• Cultivates Innovation: Creates new and better ways for the organization to be successful.
• Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.
• Ensures Accountability: Holds self and others accountable to meet commitments.
• Drives Results: Consistently achieves results, even under tough circumstances.
• Builds Networks: Effectively builds formal and informal relationship networks inside and outside the organization.
• Builds Effective Teams: Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Drives Vision and Purpose: Paints a compelling picture of the vision and strategy that motivates others to action.

County Core Values

• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
• Customer focus: Building strong customer relationships and delivering customer-centric solutions.
• Instills trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Values differences: Recognizing the value that different perspectives and cultures bring to an organization.

Americans with Disabilities Act (ADA) Compliance

Broward County is an Equal Opportunity Employer committed to inclusion. Broward County is committed to providing equal opportunity and reasonable accommodations to qualified persons with disabilities.

Emergency Management Responsibilities

Note: During emergency conditions, all County employees are automatically considered emergency service workers.

County-wide Employee Responsibilities

All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County’s Employee Code of Ethics.