Director of Product Marketing

Norstella Director of Product Marketing Frankfort , Kentucky Apply Now

Panalgo's mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs.

Our remarkable platform, Instant Health Data (IHD), brings together researchers to generate insights into improving population health, quality of care, efficiency of medical research, and managing costs by transforming the way analysts from diverse disciplines answer critical questions and make insightful predictions. Panalgo provides novel solutions to allow the world’s largest life science companies, health plans, and provider groups to better understand the clinical outcomes and value of various patient care strategies.

Now, Panalgo is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies. Within this organization, Panalgo plays a key role in helping clinical and commercial stakeholders understand the real-world implications of payer and prescriber behavior – and helping clients connect the dots from pipeline to patient.

The Role:

IHD, our healthcare analytics software, streamlines the analytics process by removing complex programming from the equation and allowing you to focus on what matters most - turning data into insights. The IHD platform comprises foundational services to accelerate the development and connection of our products across Norstella business units.

As Director of Product Marketing, you are responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies. This team collaborates closely with product, GTM, sales, and other cross-functional teams to achieve our business objectives.

The Director of Product Marketing will play a key role in driving product positioning, messaging, and go-to-market activities to drive product adoption and growth.

Responsibilities:

Complete a detailed product-market fit analysis and competitive mapping, resulting in a defined competitive advantage and increased market share.

Create significant uplift in product opportunity identification and capture through comprehensive market intelligence efforts.

Develop core product metrics in partnership with the product team to craft product marketing KPIs.

Ensure collaboration with the demand generation, sales, operations, and customer success teams to drive pipeline acceleration with product launches and sustaining product motions

Lead the development of crisp product messaging and positioning (including product value propositions) audiences, ICPs and personas to drive the overall product marketing strategy and emphasize differentiation and innovation.

Integrate portfolio product marketing approaches vs. a series of linear launches.

Develop customer segmentation against the backdrop of market trends and competitive landscape, to define competitive advantage or right to win.

Own product-market fit analysis, competitive mapping/analysis, and market intelligence.

Use customer and market insights to quantify the product opportunity.

Work with product strategy leads on market intelligence initiatives to sharpen ‘where to play’ and ‘how to win’ decisions.

Go-to-market (GTM)

Lead launches across all tiers, from new product introductions to customer retention upgrades. Informs/influences, but does not define the product roadmap

Partner with the GTM team on launch design and evolutions for launch tiers, and execution

Review and refine critical GTM assets including product sheets, high-priority event content specific to product marketing, pitch decks, etc.

Use performance data, best practices and trends to make adjustments to GTM assets as needed to encourage engagement and impact

Partner with sales strategy on themes/plays in market

Partner with the demand gen team to collaborate on campaign strategy and messaging that aligns with value propositions.

Present at company-led customer events, internal events such as kickoffs, and industry conferences/panels

Leadership

Deploy impactful project planning and prioritization in conjunction with the wider marketing team that integrates product roadmap, GTM and demand gen requirements for launches

Evaluate and decide what product marketing investments are needed for success, in both deliverables and resourcing.

Build KPIs for product marketing’s impact on the organization, as well as launch KPIs, to measure and report on the performance of all product marketing deliverables and how they integrate into corporate KPIs

Qualifications:

5+ years of experience in product marketing

Proven experience in product marketing, with a track record of driving successful product launches and customer adoption.

Experience working in a marketing function that serves healthcare, life sciences, or health tech industries.

Prior experience developing product messaging and positioning aligned with market needs that resonates with target audiences.

Effective leadership and communication skills

Ability to collaborate effectively with cross-functional teams including Commercial and Technical teams.

Experience in portfolio product marketing and working with demand generation, GTM, and sales team

Location: Remote US

Our Guiding Principles for success at Norstella:

We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients. Our clients and the mission in what we are trying to accomplish must be in the forefront of our minds in everything we do.

02: Integrity, Truth, Reality

We make promises that we can keep, and goals that push us to new heights. Our integrity offers us the opportunity to learn and improve by being honest about what works and what doesn’t. By being true to the data and producing realistic metrics, we are able to create plans and resources to achieve our goals.

03: Kindness, Empathy, Grace

We will empathize with everyone's situation, provide positive and constructive feedback with kindness, and accept opportunities for improvement with grace and gratitude. We use this principle across the organization to collaborate and build lines of open communication.

04: Resilience, Mettle, Perseverance

We will persevere – even in difficult and challenging situations. Our ability to recover from missteps and failures in a positive way will help us to be successful in our mission.

We will be true learners by showing humility and gratitude in our work. We recognize that the smartest person in the room is the one who is always listening, learning, and willing to shift their thinking.

Optional Immigration Section:

Please Note - All candidates must be authorized to work in the United States. We do not provide visa sponsorship or transfers. We are not currently accepting candidates who are on an OPT visa.

• Medical and Prescription Drug Benefits

• Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)

• Basic Life and AD&D Benefits

• 401k Retirement Plan with Company Match

• Company Paid Short & Long-Term Disability

The expected base salary for this position ranges from $130,000 to $170,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.