Customer Marketing Manager

Summary

We are looking for a customer marketing manager with considerable hands-on experience establishing and executing a best-in-class customer marketing program. You’ll work across more than 500 domestic customers in financial services to champion the voice of the customer, drive engagement and adoption, and contribute to continued revenue growth. You will drive high-priority programs working with growth marketing and customer success to create brand awareness, product adoption, customer loyalty, and generate business impact.

What you’ll do

• Build and manage Ocrolus’ customer marketing program from the ground up, including strategy, processes and documentation, in partnership with growth marketing, sales, customer success, and product marketing
• Partner with growth marketing to execute customer 1:1 and 1:few ABM campaigns, digital and non-digital activities, segmented ‘always-on’ user adoption campaigns and hyper-focused account level or user level outbound communications
• Own customer marketing content, including collaboration with the brand and content team on customer success stories, building a customer reference library, identifying thought leadership opportunities to support customer growth and adoption, messaging, customer events and enablement materials.
• Closely collaborate with product and product marketing to support the Customer Advisory Board, identify areas for additional customer enablement and competitive intelligence
• Support customer-centric ramp and enablement efforts via 1:1 and outbound marketing channels and 1:1 marketing
• Measure and report on the success of enablement and customer campaign performance, including WAU/MAU, customer engagement, customer expansion and upsell/cross-sell pipeline, closed revenue and share of wallet
• Work with Ocrolus partners to craft enablement and campaigns that expand the reach of Ocrolus beyond direct sales channels

What you’ll bring

• Minimum of 5+ years of experience within customer marketing
• Proven track record of standing up customer marketing programs with measurable, repeatable results
• Analytical acumen for examining engagement and usage patterns by customer segment and using data for iterative improvement
• Incredibly strong campaign management skills, including content creation, attention to detail, targeting, execution and measurement
• Creative thinking and ability to continuously develop novel approaches to customer engagement and problem-solving
• Ability to develop and execute digital marketing strategies for customer engagement
• Public speaking/engagement qualities for customer webinars/testimonials
• Growth mindset, project management and organizational skills

Bonus points

• Experience with Heap or a similar usage platform
• Experience developing and executing a user-conference
• Collaboration with partners