Company Description
Dentsu Creative US is comprised of audacious thinkers and award-winning collaborators across the United States who blend local knowledge with global expertise. Choosing substance over stunts, our Modern Creative mandate is about unlocking sustained growth and holistic impact for brands in ways that Create Culture, Change Society and Invent the Future. Our borderless approach allows us to assemble passionate team members around each brief, tapping into the expertise of the 9,000+ people across dentsu's global creative network. This integrated model also allows our talent to learn about and explore the breadth of career possibilities within Dentsu Creative.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Dentsu Creative is an agency of dentsu.
Job Description
Considering candidates local to the Bay Area
This role will report into the VP. You will promote creative work, be a true partner to clients, and show experience with the brand and category.
- Understand clients’ business objectives, KPIs, and performance metrics.
- Translate client needs into actionable creative strategies.
- Lead the development of performance-driven creative assets across defined performance creative channels (social, display, video, CRM, etc.).
- Collaborate with creative teams (designers, copywriters, and strategists) to ensure alignment between creative concepts and performance goals.
- Ensure all creative deliverables meet brand guidelines and are optimized for performance.
- Partner with strategy to drive A/B testing strategies and creative optimizations based on data-driven insights.
- Partner with media and strategy to analyze creative effectiveness, utilizing metrics such as CTR, ROI, and conversion rates.
- Use data insights to guide creative adjustments and recommend optimizations.
- Ensure continuous creative testing and iteration to improve campaign performance.
- 8 years of integrated agency account management experience
- Strong understanding of performance marketing and digital media channels.
- Ability to interpret creative performance data and translate it into actionable strategies.
- Experience leading cross-functional teams and managing large, complex creative projects.
- Knowledge of A/B testing, audience segmentation, and performance metrics.
- Familiarity with paid media platforms (Meta, Google, etc.) and the role of creative assets in ad performance.
Employees from diverse or underrepresented backgrounds encouraged to apply.
The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit Dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
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