Sr. Marketing Manager

The Senior Marketing Manager Role

The Senior Marketing Manager role for the US is part of our Hyperimmunes and Critical Care Therapeutic Area. This role will be responsible for leading strategic and brand plan development/implementation and innovation for a specific brand(s). He/she will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve two critical goals; a) build brand strategy and market equity and, b) drive performance through long term profitable growth while working hand-in-hand with the Therapeutic Area Lead as well as commercial leadership.

This exciting role requires a dynamic and experienced Senior Marketing Manager who has a strong marketing, analytical background and can balance thinking strategically with the key execution priorities for the brand(s), including market research, product strategy, brand planning, positioning/product differentiation, life-cycle management, pricing strategy, channel strategy, creative campaign development, opinion leader development, and sales force and non-personal promotional tactics. Partnership and collaboration across key commercial and medical functional leaders are essential components of this role, specifically a broad understanding and respect for the sales organization and to work cross-functionally to set the long-term strategy for a brand in the rare disease space.

This role is ideally based out of our Fort Lee, NJ corporate office, offering a hybrid work schedule, however flexibility of geographic location may be considered.

Responsibilities

Brand Results/Sales Collaboration, in partnership with the Therapeutic Area Lead:

1. Supports the Profit & Loss (P&L) and direction of the brand(s) represented.
2. In collaboration with others, forecasts and monitors gross and net sales - conducting channel and payer assessment in line with the managed markets strategy and any additional market insights or trends to ensure brand contributions are in line with business expectations and market/channel strategy.
3. Utilizes analytical data to enable strong decision making and action planning.
4. Implement an ROI measurement plan to assess impact of key tactics on sales growth and anticipate when functional course correction is required and make adjustments with a sense of urgency.
5. Supports the contracting strategy, pricing strategy and contributes in the account management process to ensure appropriate business decisions are being made that drive the right financial impact for the product.
6. Engages and involves sales leadership in planning and key initiatives.
7. Works within a cross-functional team to use assigned resources to develop and deploy the product offering.
8. Develops programs, tools, and tactics for optimal sales force effectiveness and growth of brand(s).
9. Conducts product/brand training and supports the onboarding of new sales hires.
10. In partnership with the Therapeutic Area Lead, presents to/updates senior leadership team on brand performance, sales results, key strategy and program initiatives.

Brand Marketing and Product Management, in partnership with the Therapeutic Area Lead:

1. Owns the development, implementation and execution of robust brand strategy, productive positioning, brand differentiation, and life-cycle management.
2. Defines the product profile and other strategic/marketing requirements, including initial business case and business rationale.
3. Manages the marketing mix with responsibilities for HCPs, Patients, and Hospitals targets while closely liaising with the corporate accounts team to align strategy and execution.
4. Responsible for the management of the annual brand budget (including monthly financial review); collaborating with functional leadership to ensure financial objectives are met and resources reassigned if required with a consistent focus on ROI.
5. Monitors and analyzes competitive environment and market trends/dynamics and develops timely tactical plans based on findings.
6. Conducts market, competitive and customer research to identify needs and gaps.
7. Supports idea generation and contributes to identifying innovative, high value solutions for the brand(s).
8. Designs and executes advertising/promotion, channel strategies and tactics and designs measures to assess effectiveness.
9. Ensures that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with Kedrion’s corporate guidance and all regulatory, legal, ethical SOPs.
10. Ensures that marketing plans are aligned across all key internal stakeholders.
11. Responsibility for commercial sign off newly developed brand assets with Kedrion’s promotional review committee.
12. Supports the development of KOLs and advocacy group relationships with Medical Affairs and/or other functions.
13. Commissions and oversees primary market research projects as required for the brand(s).
14. Proposes and manages medical conference participation and trade events in line with overall brand(s) budget.
15. Manages relationships and activities, with creative/advertising agencies while guiding and ensuring deliverables are met.
16. Identifying and developing effective communication strategies using personal and non-personal promotion and tactics as appropriate.
17. Leading creative campaigns, brand refresh, message development, message management and messaging consistency.
18. Establishing clear and focused creative briefs, tactical development plans, execution plans and ROI reports.
19. Developing and rollout of promotional collateral including digital (internet) initiatives and all non-personal promotional tactics.
20. Adhere to all company policies, procedures and business ethics codes.

Requirements

1. Bachelor’s Degree in Business, Marketing, Science, Economics, Finance or related discipline.
2. MBA or other advanced degree is required.
3. 10 years+ pharmaceutical or biotechnology marketing and sales experience, including 3 years in-line brand leadership as preference with proven experience in strategic planning and team leadership.
4. Knowledge and working experience in the plasma derivatives marketplace is preferable.
5. Specialty pharma/rare disease commercial experience with prior sales management or brand role is preferable.
6. Effective profit and loss (P&L) management and forecasting experience.
7. Strong financial acumen, analytic and modeling skills & critical thinking ability to interpret data and provide recommendations.
8. Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
9. In-depth knowledge of US pharmaceutical market which includes experience working with regulatory affairs, medical affairs, finance, and PRC teams.
10. Knowhow and existing experience overseeing and leading brands.
11. Ability to succeed in an entrepreneurial / high rate of change organization.
12. High energy, with a proven ability to achieve strong cross functional accountability and results.
13. Proven track record of meeting and exceeding business goals and overcoming key obstacles with a commitment to quality and detail.
14. Ability to perform and understand detailed market research information.
15. High ethical standards, personal integrity and ability to build trust with teams, colleagues, and partners.
16. Ability to constructively challenge and influence the decision making process.
17. Excellent organizational, presentation, and communication skills.
18. Apply creativity, innovation & out-of-box thinking to solve complex business/marketplace issues.
19. Ability to effectively translate overall strategies into actionable operational plans and assure optimal implementation leveraging leadership skills.
20. Willingness/ability to travel domestically including some weekend travel for advocacy events or conferences as appropriate. International travel may be required.

Benefits

Kedrion Biopharma offers a number of benefits to qualifying employees, including:

• Medical, vision and dental insurance.
• Life and AD&D insurance.
• Paid holidays.
• PTO accrual.
• And much more!

Please let us know if you would like further details regarding the benefits that we offer to our qualifying employees, and we would be glad to provide you with our full benefits guide, as well as answering any questions you may have!

Equal Opportunity Employment

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status. Please be advised that our organization participates in E-verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information on E-verify, please contact the Dept. of Homeland Security.

Please note that salary ranges are calculated based off levels of: relevant experience, education and certifications.