Product Marketing Lead, IT

About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365-all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.2B from the world's top investors-including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock-and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.
About the role
Scaling to $1B ARR and beyond means we need to build a go-to-market engine that drives growth across dozens of product SKUs, sales segments, buyer personas, and countries.
That's where you come in.
The GTM team brings Rippling closer to our customers. As the Product Marketing Lead, you'll orchestrate the product marketing of Rippling's IT business. We'll look to you for expertise on who those customers are and how to design strategies to reach and connect with them. You will gather and analyze market intelligence to ensure we tell the right stories in the right channels, so our sales team can win.
This role is highly cross-functional. You will work closely with Rippling's Sales teams, the rest of our Marketing machine, and our product organization. We'd love to talk to you if you have a strong GM mindset, are a compelling storyteller, and obsess about customers.
Our GTM team sits within the marketing organization. It's based in our San Francisco office.
What you will do

• Become a product evangelist for our IT solutions and define the go-to-market strategy for new launches.
• Develop GTM fundamentals, including messaging, positioning, personas, and more,
• Conduct deep customer research and synthesize insights about our products, target audiences, personas, and differentiation vs competitors
• Partner closely with the Product organization to define the product roadmap
• Create an always-on feedback loop between sales, product, and marketing
• Educate our sales teams and create sales tools / collateral to help them win
• Be a spokesperson, evangelist, expert, and thought leader with analysts, customers, and partners.
• Approach business growth with a general manager mindset - a focus on how to improve awareness, attach rate, win rate, adoption, and customer retention

What you will need

• 8+ years of experience in product marketing, technical product marketing, consulting, business operations, or general management. (2+ years in marketing highly preferred)
• Experience in SaaS tech businesses, preferably in the IT technology/security space
• Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and more.
• You love to dive deep into products. You team effectively with product managers and engineers because you know the ins and outs of the product as well as they do.
• You pride yourself in making the impossible possible. You are resourceful, have a bias towards action, and get energy juggling multiple priorities in a fast-paced environment.
• You are results-oriented and evidence-driven. You speak the truth even when it's inconvenient and admit what you don't know.
• Superb ability to influence, collaborate and project manage. You build trust with a variety of personalities and get folks onside, even when there are competing priorities.
• Outstanding written and verbal communication skills. You clearly tell a story without resorting to jargon.
• You are a quick learner. You pick up context rapidly and easily adapt to new challenges.
• You are an exceptional problem solver. You can decompose complex problems, identify patterns from noise, develop action plans, and effectively communicate insights
• A creative spark. While analytical chops are critical to your success, we also pride ourselves on being able to think outside the box.

Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is:
141,000 - 246,750 USD per year (US Tier 1)
126,900 - 222,075 USD per year (US Tier 2)
119,850 - 209,738 USD per year (US Tier 3)