Account Director (CRM)

Company Description:

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview:

We’re looking for a CRM Account Director who can stun our clients with leadership, strategic vision and a proven track record of managing successful client relationships. Sound like you? Read on.

Responsibilities:

You’ll spearhead the strategy and development for integrated projects and ensure ever-improving service across a large client team. Day to day, your role includes:

• Partnering with multiple clients to align their goals for CRM and Digital marketing strategies, adding strategic value and ensuring that they get the best results from the whole agency team.
• Acting as a strategic partner displaying powerful presentation skills that invite participation and drive desired outcomes.
• Ensuring work is client-ready by paying astute attention to detail.
• Working alongside the agency strategy team to direct lifecycle and loyalty program customer strategies and optimizations.
• Leading cross-capability teams responsible for the customer engagement and messaging strategy, creative development, and execution of communications across multiple owned digital channels (email, push, app).
• Driving collaboration between strategy, analytics, and technology execution teams on regular testing strategies, analyses, reporting, and optimization implementation.
• Partnering closely with Technology and Data teams to elevate roadmaps for marketing technology capabilities and data integration.
• Leading and contributing to CRM business performance recaps.
• Using analysis to drive decisions that yield sustained, measurable results.
• Serving as the voice of the client internally and the voice of the agency externally – and acting as the trusted voice of the customer by bringing insights into creative strategy and marketing program development.
• Fostering an environment of partnership with internal teams, clients, and external agency partners.
• Acting as a mentor and trusted advisor to team members.
• Keeping sustainable, long-term client relationships by mitigating risk and ensuring account profitability.
• Partnering with Senior Leadership to set goals and plan for future fiscal year(s), and working closely with Project Management and Client Finance on forecasting, billing, and reconciling fee and PT budgets.

Qualifications:

We’re looking for a talented Account Director with impressive work experience, explicitly including (but not limited to) CRM, which typically includes:

• An unwavering passion for marketing, and an unstoppable drive to bring the best work to life.
• Proven ability to manage multiple high complexity projects simultaneously.
• Analytical mindset with the ability to interpret data and make informed strategic decisions.
• Integrated Agency model experience is a plus (working with many agency teams apart from your own in service of single client effort).
• Familiarity with CRM-specific technology or 3P tools, such as Braze, Klaviyo, or MoEngage and data platforms such as Epsilon PeopleCloud, Oracle, or Experian.
• Strong understanding of an omni-channel marketing ecosystem and customer-led marketing strategies.
• Four years of college education and seven to nine years of experience – including five years at a creative agency (both client side and digital agency experience desirable); MBA degree preferred.
• Strong experience managing client relationships, managing a marketing team and developing marketing strategy.
• Superior analytical skills and strategic thinking – you’re strong on both IQ and EQ, as adept at reading data as you are at reading clients.
• Effective time-management, impeccable organization and the flexibility to adapt quickly to changes.
• Proven project management and performance management skills – you’re known for your ability to coach and develop talent, inspire and drive change, and bring varied groups together to collaborate effectively.
• Superb communication and presentation skills – you’re articulate, straightforward and engaging.
• Demonstrated budget management and resource planning experience.

Got what it takes? We’d love to hear from you.

Additional Information:

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.