Job Responsibilities - “What” You Do
· Assist in the execution of go-to-market strategies for new products.
· Ensure marketing materials accurately reflect product specifications and value propositions.
· Collaborate with designers, copywriters, and other team members to produce high-quality marketing
materials via Asana and facilitate the process by reviewing the quality and timing of deliverables.
· Lead the product sample ordering and tracking process for the marketing team.
· Open purchase orders and track vendor payments.
· Create presentations to support key marketing initiatives.
· Provide support at product photoshoots.
· Assist in writing creative briefs to support new product launches and relevant brand consumer
moments.
· Perform analysis of market dynamics, monitor competitors’ launches and initiatives, and review our
own campaigns to provide digestible data for optimization and improvement.
· Support product launch communication and strategy, event planning and execution, marketing asset
creation, and distribution.
· Complete special projects on behalf of the marketing team (e.g., tradeshows).
· Exhibit extraordinary attention to detail with strong organizational skills.
· Be a collaborative partner with key cross-functional teams, including product development, sales, and
digital.
· Demonstrate a self-starter attitude and a positive, can-do approach.
May be required to perform other duties as requested, directed or assigned