Director of Sales

The Director of Sales is a multi-faceted position responsible for managing a diverse sales team, nurturing and developing key customer relationships, and delivering annual commercial targets through a clear sales strategy. This role goes beyond sales management and represents an opportunity for the candidate to grow into the leader of the wellness division,building a team and driving the brand into its next evolution.

• Sales Team Leadership: Lead, empower, and motivate the Sales Team to execute and deliver volume, share, profit, and productivity targets within LEEF markets and potential new expansion markets.
• Strategic Sales Planning: Develop robust trimester/annual/multi-year strategic sales plans to achieve targets, including hiring and supervision of the salesforce, development of sales budgets, forecasting, customer promotions, and product introduction.
• Market Insights and Trends: Understand the market dynamics and industry-specific trends to identify new paths for sales growth and sustainable business results.
• Sales Team Development: Champion the hiring, growth, development, and coaching of an inclusive and effective sales team, fostering a culture grounded in accountability,teamwork, and delivering results.
• Key Account Prioritization: Develop strategies and brand priorities for inclusion in annual business planning meetings for key accounts and distributor partners.
• Cross-Functional Collaboration: Collaborate with Marketing, Production, and Finance to drive product innovation and execution.
• Sales Performance Tracking: Meet with the sales team on a weekly basis to track actual against budgets and identify areas of improvement.
• Key Customer Relationships: Be the key point of contact with key B2B, Retail, and
• Distributor partners, nurturing profitable relationships.
• Sales Strategies and Adjustments: Oversee and evaluate market insights to adjust sales strategies to meet changing dynamics and competitive conditions.
• Sales Presentations: Develop and deliver consistent sales presentations to key customers (Distributors, retailers, etc.).
• Budget Management: Develop and manage annual sales and sales-related marketing budgets, ensuring P&L alignment and maintaining budget and margins across all sales channels.
• Leadership Support: Provide support, leadership, and promote conformity to all organizational policies and procedures.
• Business Development: Provide input and support to the LEEF leadership team in the development of joint ventures, affiliations, and partnership arrangements.
• Revenue Growth: Oversee, drive, and scale revenue across all marketing and sales funnels across product lines, identifying opportunities for revenue growth through sales and marketing activities.
• Go To Market Strategies: Develop and implement successful Go To Market strategies for new products and enhancements of existing product lines.
• Previous successful Sales and Marketing experience required.
• Four-year college degree or equivalent education/experience.
• Minimum of 10 years of sales experience.
• Strong leadership, self-motivation, and team-building skills.
• Understanding of market trends, demand generators, supply/demand, and economic factors affecting sales.
• Exceptional verbal and written communication skills.
• Excellent organizational and time management skills, with the ability to coordinate details and prioritize work on a daily and weekly basis