Marketing Data Analyst

SmartFinancial offers smarter insurance products, delivered by people and powered by technology.

At SmartFinancial, we're on a mission to make the insurance shopping process better, simpler, and more effective. Our transparent insurance-technology platform is changing the way people shop for insurance by pairing them with the right carrier and policy, one policy at a time. Our company was founded by a team of industry experts who are passionate about delivering measurable results and exceptional customer service to all our clients. We're committed to providing the best resources and support to our insurance partners as they adopt our technology platform to reach the right consumers and optimize their marketing campaigns. We are proud to foster a diverse and inclusive workplace where our employees can thrive and make meaningful contributions to our mission.

We are looking for an experienced Marketing Data Analyst who thrives in a results-driven environment and lives and breathes digital marketing data. If this sounds like you and you have demonstrated success analyzing and scaling profitable lead generation campaigns meeting KPI’s in the process, then you might be our next Marketing Data Analyst!

Responsibilities:

1. Develop, manage, analyze, and optimize marketing campaigns successfully, with a focus on achieving CPA goals.
2. Structure and analyze data to make informed optimizations across campaigns.
3. Uncover insights into campaign scale and profit drivers.
4. Analyze reporting, as well as partner insights, to recommend strategic improvements.

Qualifications:

1. Highly analytical with the ability to structure data and analytics to uncover critical insights and then take action.
2. Deep hands-on experience across various marketing channels driving leads.
3. Demonstrated success launching, analyzing, and optimizing at-scale and profitable lead generation campaigns.
4. Currently analyzing and managing at-scale financial services lead generation campaigns.
5. Excellent communication and organizational skills.

Benefits:

1. Competitive pay
2. 401k with company match
3. Health Insurance
4. Stock Options
5. Team Lunches
6. Advancement opportunities – we promote within
7. Work in a dynamic and energetic environment