Senior Channel Marketing Manager - US

Company:  Cognigy GmbH
Location: Plano
Closing Date: 26/10/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description

About Cognigy:

Cognigy is revolutionizing the customer service industry by providing the most cutting-edge AI workforce on the market. Its award-winning solution empowers businesses to deliver exceptional customer service that is instant, personalized, in any language, and on any channel. Through the perfect combination of Generative and Conversational AI, Cognigy’s AI Agents are shaping the future of customer service, increasing customer satisfaction, and supporting employees in real-time. 

Our skilled #CognigyCrew are the people behind our leading technology and we are now looking for more talented people to join our global team.

Why you’ll love working at Cognigy: Our promise to you

We empower our people to be successful as part of a diverse, passionate and respectful team who are proud to be enabling customer and employee service that is loved by everyone.

We do this by challenging each other to succeed and being enabled to do our best work. Encouraging and supporting growth is at the heart of our success, founded on a culture of mutual respect and trust – always! It’s no wonder that the values that inspire and drive our #CognigyCrew are our 4Ts: Team, Trust, Transparency, Technology.


Your new role:
Channel Marketing Manager – US (Contractor)

Location: Plano, TX, United States
Potential Earnings: $130 000 to $155 000 OTE

As a Senior Channel Marketing Manager, you will develop and deliver a channel marketing strategy to engage partners and accelerate the momentum of partnerships. The ideal candidate will cultivate relationships and identify opportunities for pipeline growth, including content creation, event management, and data analysis to shape future channel marketing strategies. This role requires a highly detail-oriented, self-motivated doer with a proven ability to drive successful outcomes. The ideal candidate possesses a positive, make-it-happen attitude, thrives in a fast-paced environment and is eager to make a significant impact.

Your responsibilities will include:

  • Shape and execute a channel marketing strategy to engage partners and generate revenue; understand partners’ business objectives to build and execute agreed-upon marketing strategies.
  • Drive partner events, virtual and in-person, handling all event logistics, including booth strategy, registrations, agenda scheduling, staffing, giveaways and on-site production.
  • Plan out a regular cadence of communications for product launches, marketing activities and time sensitive updates.
  • Collaborate cross-departmentally to develop high-quality, multi-format joint marketing content such as case studies, blog content, and white papers.
  • Conduct post-event evaluations and ROI analyses, reporting results and recommendations to sales and marketing teams.
  • Plan and manage account-based marketing activities with the partner and sales teams, identifying key accounts and executing strategic campaigns.
  • Track, analyze, and report on channel marketing data to shape future strategies.

Requirements

About you

  • Bachelor's degree in marketing, communications, or a related field
  • 5+ years of experience in channel marketing, account-based marketing, or related roles
  • Strong understanding of channel sales, partner ecosystems, and go-to-market strategies
  • Proven experience in managing marketing budgets and executing marketing strategies
  • Strong event planning and management skills, with experience coordinating tradeshows, webinars, and other partner events
  • Proficiency in marketing analytics and data-driven decision-making
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Available to travel 2-3 times per quarter
  • This is a full-time, remote position with a 5-day (40 hours) workweek. Office hours are typically from (9:00AM - 6:00 PM) from Monday to Friday.

Benefits

Life at Cognigy: What we offer you

We are an ambitious and international tech company with a great culture, and we make sure that everyone feels welcome. Our excellent benefits make us a fantastic place to work - these include:

  • Attractive and performance-orientated salary
  • Group medical, prescription, dental and vision insurance
  • Life, AD&D and short-term disability insurance
  • 401(k)
  • Unlimited leave
  • Unique opportunity to help build and shape the company, with little hierarchy
  • Flexible and remote working options
  • Colleague recognition, reward and celebration events
  • Global Employee Assistance Program
  • ClassPass membership, giving you access to a variety of fitness and wellness experiences
  • Ongoing learning and development opportunities, including LinkedIn Learning
  • One paid ‘Giving Back Day' each year, so you can volunteer for a charity or community activity of your choice
  • Subscription to the Calm app for you plus five friends/family members, giving you access to guided meditation, sleep stories, music, masterclasses, and much more

Equal Opportunity Employer Statement: Cognigy does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.he basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

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