Communications Manager

POSITION OVERVIEW: The Communications Manager will focus on expanding the organization's communications efforts, storytelling campaigns, and Mamatoto Village’s reach. Working under the guidance of The Director of Development & Communications, the Communications Manager will be responsible for executing Mamatoto Village’s annual communications strategy.

ATTRIBUTES OF A COMPETITIVE CANDIDATE

• At least 4 years of marketing, graphic design, and communications experience
• At least 3 years of people management experience
• A clear grasp of the core components of marketing and strategic communication
• Able to translate complex content for different audiences and purposes
• A strong writer with experience creating compelling content and who has a passion for storytelling
• Strong experience in copywriting, branding, website, social media, producing print and electronic collateral (including newsletters, brochures, annual reports, direct mail, etc.), and project management.
• Ability to represent Mamatoto Village’s work with enthusiasm, intention, and authenticity
• Highly attentive to details and quality
• A creative thinker willing to test out new ideas and take initiative
• A strong self-motivator
• Experience working on a community-based level and knowledge about maternal and public health issues
• Considerate listener and believes that the community voice must be centered.
• History of working with a diverse population in a mutually respectful manner, using a strengths-based approach
• Engages in critical inquiry to promote self-awareness and accountability and implement liberatory frameworks within personal and team objectives and deliverables
• Commitment to racial justice and cultivating a space of belonging and inclusion.

ESSENTIAL DUTIES AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Other duties may need to be assigned to meet organizational needs.

Leadership and Marketing Strategy

• Contribute positively to organizational culture and reflect Mamatoto Village’s values.
• Work with the Director of Communications and Development to assist with strategic planning and implementation of communications projects.
• Oversee and supervise direct reports and provide guidance, direction, and support.
• Actively engage with Mamatoto Village staff and clients to truly understand Mamatoto Village’s mission and vision and to gather stories for various campaigns and initiatives.
• Project manage the execution of the annual communications calendar and content plan.
• Develop strong and consistent branding and creative and mission-centric messaging articulating Mamatoto Village's role in serving Black mothers and families.
• Stays informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.

Organizational Communications

• Manage creation, development, distribution, and maintenance of all print and electronic collateral, including, but not limited to, newsletters, brochures, annual reports, e-newsletters, Mamatoto Village website, and social media accounts.
• Utilize Google Analytics, paid advertising, and digital strategy to expand virtual reach.
• Work with Mamatoto Village team members to collect, organize, and share compelling stories from clients, staff, and community partners.
• In partnership with the Director of Development + Communications to craft and execute a multi-channel content strategy and campaigns for fundraising.

Advocacy and Storytelling

• Support and promote Mamatoto Village’s advocacy efforts through established communications
• Track engagement metrics to determine the success of Mamatoto Village’s marketing efforts
• Manage campaign logistics, production plans, and talent sourcing
• Prospecting, managing, and stewarding relationships with project vendors

Events and Community Engagement

• In partnership with the Outreach and Engagement Coordinator, oversee and execute the communications and marketing strategy for all MV events and community engagement activities.
• Assist the Director of Development and Communications with media-related materials (press releases, media alerts, media lists, etc.)

SKILLS AND REQUIREMENTS TO FOSTER SUCCESS

• A Bachelor’s degree in Marketing, Journalism, Health Communications, or a related field
• Demonstrable experience and success as a communications professional, with hands-on practice at branding, messaging, website, social media, producing print and electronic collateral (including newsletters, brochures, annual reports, e-newsletters, direct mail, etc.), and storytelling
• You must reside in the DC Metro Area
• Excellent verbal and written communication skills
• Extensive experience working with online platforms such as MailChimp(or comparable email marketing software), Canva, Google products, WordPress, social media platforms, and other platforms that enable and enhance digital presence
• Experience developing social media strategy and content
• High proficiency in developing presentations using Canva
• Interpret marketing analytics and use data to drive marketing strategies, outcomes, and improvement
• A documented history of successfully driving projects to completion
• A demonstrated ability to understand and articulate complex issues
• Enthusiasm to propose fresh ideas without prompting by leadership, openness to feedback on those ideas, and persistence to bring those ideas to life
• A passion for doing transformative work with exceptional people while not taking yourself too seriously
• A “teamwork” mindset and the ability to work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness