Description
Product Marketing is responsible for developing crisp, highly differentiated positioning and messaging for AWS and its services. We help AWS customers across industries and segments elevate their security using the industry's broadest and deepest portfolio of cloud services and solutions. We tell AWS's most important and interesting stories to educate customers about what is possible when you build securely on AWS.
As a Sr. Product Marketing Manager for digital sovereignty, you will be part of a team tasked with developing messaging and positioning that highlights how AWS services help customers secure their digital transformation. You will create marketing strategy, messaging, positioning, and content generation across builder and buyer personas. You will work with product and sales teams creating compelling content to help customers understand use cases and value propositions, as well as support marketing campaigns that drive customer engagement and service adoption. The ideal candidate has a passion for technology services and translating how technology can be used to secure an organization's data and workloads as they move to the cloud.
This role may sit in the following locations only: Seattle, WA, USA or Atlanta, GA, USA. Relocation offered to these locations only from within the USA only.
Key job responsibilities
- Develop audience-specific security messaging, marketing content, and go-to-market materials
- Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign schedule
- Define business metrics, measurement plan, and testing plan for related campaigns
- Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals
Basic Qualifications
- 7+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
Preferred Qualifications
- Experience with customer segmentation
- MBA and/or computer science, engineering, technology background
- 5+ years experience in product marketing for security products
- Experience with cloud infrastructure marketing