Are you a Digital Marketing Manager with a robust background in creating and executing brand-focused campaigns that drive customer acquisition, retention, and overall brand development? Are you a Digital Marketing Manager who has successfully scaled Direct-to-Consumer brands from 7 to 8 figures and are now eager to make a significant impact in a fast-growing startup? Are you a Digital Marketing Manager looking for an opportunity where you can take ownership of the brand voice for an innovative D2C health and wellness startup offering a groundbreaking product designed to help individuals lead healthier, longer, and happier lives? If so, please keep reading...
We're are partnering with a cutting-edge Direct-to-Consumer startup in the health and wellness industry to find an exceptional Digital Marketing Manager. This position is perfect for a dynamic storyteller who has a proven track record of scaling D2C brands from seven to eight figures in revenue. We're seeking a proactive and imaginative individual ready to make a substantial impact on a rapidly expanding business. Backed by some of the most prominent VC's in LA, plus investment from other notable public figures, the company has been growing significantly and aiming to reach 9 figure revenues over the next 5 years.
Role & Responsibilities:
- Own the brand voice, and create and execute the content strategy across all touch points including website, landing pages, emails, ads, and blog.
- Drive creative campaigns that fuel digital marketing efforts and accelerate brand growth.
- Lead the ideation and execution of brand-driven campaigns that support customer acquisition and retention.
- Manage copy and content for landing pages, blogs, emails, and other channels, while leveraging data-driven insights to continuously refine and optimize content performance.
- Develop and execute a cohesive content strategy that resonates with target audiences across all platforms
- Lead the creative process for brand-driven and performance-focused campaigns to boost awareness and engagement
- Craft compelling narratives that communicate the brand's mission and product benefits
- Develop engaging content for various channels, including social media, blog articles, emails, and video scripts
- Monitor content performance metrics and implement A/B testing to refine strategies
Skills / Experience Needed:
- 5+ years of experience in creative marketing, specifically with DTC startup brands
- Must have experience leading content strategies for DTC startup brands
- Proven track record in crafting engaging, emotional narratives that resonate with target audiences.
- Previous experience driving campaign ideation and execution; manage the entire campaign lifecycle from concept to performance analysis, driving growth opportunities
- Proficiency in video and social storytelling formats; deep understanding of social media platforms like Instagram, TikTok, and YouTube, and their roles in digital marketing and brand growth.
- Exceptional storytelling and copywriting skills
- Data-driven mindset with experience in A/B testing and analytics
- Passion for health and wellness; eager to dive deep into health science and bring this knowledge to life through compelling content
- Previous startup and small company experience is a must
- Can work onsite in the Santa Monica office a few days per week
- Creative thinker and problem solver, with proven ability to work cross-functionally
- Bachelor's degree in Marketing, Business, or related field
What is Offered:
- Mission-driven work with tangible impact on customers' health and well-being
- Innovation-driven culture that encourages creativity and forward-thinking
- Opportunity to be one of the first 25 employees and be a key player in the continued growth of the business
- Opportunity for growth and leadership as the company expands
- Prime location in Downtown Santa Monica - hybrid work environment
- Base Salary in the $110 to $130k range
- Health, Dental and Vision Insurance
- 401K with company matching
- Equity packages
If you are a Digital Marketing Manager who is interested in leading brand innovation and growth for a growing direct-to-consumer health & wellness business in LA, please apply today.