DIRECTOR OF SALES

Description

DIRECTOR OF SALES

The Director of Sales is the Leader of a specific Pinstripes location; helps motivate, mentor, and develop their team to reach their highest potential in event and catering sales.

Event & Catering Sales Growth

Sales Strategy

• Owns the Quarterly Event and Catering Sales Strategy set by Company Leadership
• Effectively communicate the strategy progress and results to Leadership

Business

• Drive new business
• Build return business
• Distribute incoming event and catering leads to appropriate team members
• Motivate and encourage team to refer event/catering business
• Be Creative in Selling when it is Beneficial for the Venue
• Educate team on conversion and develop team members to reach and maintain conversion of 69% or higher

Event & Catering Packages and Options

• Understand all Event & Catering Packages and Options
• Exhibit the ability to Sell these Packages and Options

Marketing & Promotions

• Utilizes the Marketing Tools to gain leads
• Utilizes current promotions to close business
• Be Creative in bringing new marketing ideas
• Add input on monthly local Store Marketing calls

Team Market Focus

• Understand competitors and how to win against them
• Stay on top of market trends
• Stay connected with community and top decision makers in market
• Ability to perform through Market Research

Guest Engagement

• Manage the team to maintain a guest-centered focus
• Positively interact with guests to create repeat business
• Fully solve negative guest experiences
• Be involved with VIP guests as necessary

Relationship with Venue Leaders

• Work seamlessly with General Manager and Executive Chef

Reporting

• Ensure that Sales Reporting is accurate, and understand individual and team sales numbers
• Be in Tune with Sales Budgets for the Fiscal Year
• Understand the key KPI reports

Coaching & Team Development

Team Growth

• Understand sales team’s goals and career path
• Understand sales team’s strengths and areas of opportunity
• Perform sales team one on one conversations
• Perform sales team personal evaluations
• Own the continued education training program

Sales Manager and Catering Sales Manager Training Program

• Own the initial sales team training program and hold team accountable to their potential
• Assist with onboarding new sales team members
• Assist with recruiting process when needed

Uphold Systems & SOPs

Selling Packages and Space

• Ensure that Explanations and Descriptions are accurate
• Ensure that the Sales Team is Maximizing the Space

Obtaining BEO Details within Appropriate Time Frame

• Ensure that BEOs are detailed by their deadline

BEO Details with Correct Execution Information

• Ensure BEOs make sense operationally
• Apply room capacities, floor plans, etc.

BEO Details with Correct Financial Information

• Apply room minimums, financial charges, etc.
• Maintain Direct Billing clients, and ensure timely payment

Execution of the “Pass Off”

• Ensure that all events are greeted by a member of the sales team
• Ensure all guest concerns are fully addressed

FOH & BOH Execution of SOPs

• Check room set ups, food presentation, service timing

Balancing Event Financials

• Ensure that your assigned event financials are correctly balanced

Requirements

• Previous High-Volume Sales Experience (5+ Years) preferably in hospitality, restaurant, and/or entertainment venue
• Previous Director Level Experience (2+ Years)
• Ability to motivate others
• Ability to create a positive culture
• Demonstrates deep knowledge of the location market
• Capable of managing multiple projects simultaneously while remaining calm under pressure
• Extremely Organized and Efficient
• Flexible in approach, can readily adopt to business and team needs and changes
• Excellent Computer Skills (Microsoft Word, Excel, Gmail)
• Previous CRM usage preferred
• Excellent Communication and Leadership Skills

Benefits

• Competitive Base Salary + Commission Structure
• Bonus Program
• Stocks in a Growing Company
• 401K Program
• Health Insurance Options
• Personal Time Off