Field Sales Manager

Company:  Guayakí Yerba Mate
Location: Seattle
Closing Date: 08/11/2024
Salary: £100 - £125 Per Annum
Hours: Full Time
Type: Permanent
Job Requirements / Description

At Guayakí Yerba Mate, we're more than just a beverage company: we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to personal, social, ecological and cultural regeneration. Market Driven Regeneration™ is Guayakí Yerba Mate's business model that aspires to create a net positive impact in the world throughout our operations and supply web. It influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business.


As our team expands, we are looking for people to join us who are committed to this aspiration and believe a better world is possible. Our company culture is driven by collaboration, support and teamwork which allows us to grow together. We believe that learning from different perspectives and seeking shared solutions together is an opportunity to grow both individually and as an organization. As an international company rooted in yerba mate native to South America, our people come from different cultures and backgrounds that are welcomed and valued. We question the status quo and seek innovative solutions to help drive the global regenerative business movement. We invite individuals to join our team who embrace work as a collective and aspire to using business as a force for good.


We're looking for a Field Sales Manager (FSM) to own Guayakí Yerba Mate's territory and channel expansion strategies, route-to-market strategies, distribution partner (DP) management, and sales operations functions in the US and international markets. You'll be responsible for driving successful sales and distribution execution at retail locations within the assigned territory by developing strong working relationships with our third party independent distributors and prioritized accounts to deliver against our goals (KPI's). You'll report to the Distribution Partner Manager.


How you'll help:


  1. New Business Development
    • Actively identify and open new accounts through individual sales efforts and in partnership with local 3PDP to increase brand penetration and exceed sales targets
    • Pursue new opportunities to expand shelf space, add additional SKUs/Facings, improve shelf and cooler placements, and achieve assigned rack/display targets
    • Introduce brand into new accounts within territory and transition new customer to 3PDP
    • Engage with Field Marketing Specialist to convert leads from brand/marketing development campaigns into sales opportunities
  2. Retail Execution
    • Support and monitor in-store promotion execution and display activity within new/existing accounts
    • Support Key Account team execution on key promotional periods and programs
    • Ensure the brand is adequately merchandised according to planogram standards and shelf/floor space allocation
  3. Training & Distributor Field Sales Engagement
    • Conduct weekly distributor sales team in-market work-withs to support in-store sales efforts and to ensure that distributor is aligned on the brand's execution priorities
    • Provide brand-specific sales training to distributor through regular ride-along sessions

Here's what you'll provide:

  1. 3+ years of related sales experience in DSD (direct store delivery) beverage is preferred
  2. Associate's or Bachelor's degree
  3. Must be at least 21 years old
  4. Must have clean and valid driving license
  5. Must have a reliable vehicle and smart phone
  6. Ability to perform physical activities including lifting up to 20 lbs. individually and moving up to 50 lbs. with assistance, as required
  7. Proficient in Microsoft Word, Power Point, and Excel

How you'll be successful:

  1. Proven success in sales and account management growth in a customer/consumer facing business
  2. The ability to thrive in a highly competitive field sales environment
  3. Must be able to work independently and be able to travel regularly in assigned region
  4. Excellent communication skills with external customers, peers, supervisors, and internal supporting departments
  5. Embody the Guayakí Mission, Vision and Values
  6. Commitment to Guayakí's values of justice, equity, diversity, and inclusion (JEDI)

Travel Requirements:

  1. 25 - 50% (based on territory/distributor structure)
  2. Field Based: 4 days/week. Home Office: 1 day/week

What we offer:

The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!


Salary Range: $65,000—$75,000 USD


More about who we are:

Yerba mate. We love it, we drink it, but what, exactly, is it? Guayakí Yerba Mate started in 1996 as a passion, guided by a purpose and transformed into a brand with the goal of bringing yerba mate to more people. Known to provide a smooth energy boost and improved focus, yerba mate comes from the naturally caffeinated leaves of a species of holly tree found deep in the Atlantic Rainforest of South America and naturally contains a combination of caffeine (also found in coffee), theobromine (also found in chocolate) and polyphenols (also found in green tea) offering a unique beverage experience.


Guayakí Yerba Mate offers a variety of options to meet energy and refreshment needs through a robust portfolio of ready to drink beverages and traditional loose-leaf products. Brewed with yerba mate and infused with real fruit juices and herbs, Guayakí Yerba Mate is proudly sourced with regenerative, organic and fair-trade certified ingredients.


To learn more about our impact, check out our Impact Report at: impactreport.guayaki.com


Guayakí Yerba Mate is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.

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