Marketing Manager, Brand Strategy

POSITION SUMMARY :

The Marketing Manager, Brand Strategy within the Boston Medical Center Health System (BMCHS) Marketing and Communications department is responsible for supporting, developing and executing overall system brand strategy and positioning for the BMCHS brand. Reporting to the Senior Manager of Marketing, the manager will play a critical role in the development of brand strategies for newly acquired hospitals Good Samaritans Medical Center and St. Elizabeth’s Medical Center to integrate into the BMCHS system seamlessly, further expanding BMCHS’s impact in delivering clinical excellence and equitable care in the communities we serve. The manager will also partner closely with the wider marketing and communications team to develop and execute on data-driven, integrated, multichannel marketing campaigns in support of the growing health system.

The ideal candidate is an experienced branding/marketing strategist and project manager with demonstrable experience in both brand building and marketing campaign work in support of business objectives. Additionally, the successful candidate will have a track record of partnering with senior executive and clinical leadership. Superior communication and interpersonal skills, an entrepreneurial mind-set, and the ability to thrive in a fast-paced, deadline-driven environment are all essential.

Position: Marketing Manager, Brand Strategy

Department: Creative Services

Schedule: Full Time

ESSENTIAL RESPONSIBILITIES / DUTIES:

Rebranding and brand integration strategy development support for newly acquired Good Samaritans Medical Center and St. Elizabeth Medical Center

• Support research and discovery exercise of the two new hospital brands to understand cultures, perceptions, and brand values to inform overall system and hospital brand strategies including value proposition, brand voice and personality.

Comprehensive strategic system brand development and execution

• Developing and executing new brand architecture including internal stakeholder engagement, education and communication on how the system parent brand relates and works with individual hospital brands and other sub entities within the system.
• Support the establishment of first-time system approach to culture to help support integration and boost morale, drive overall employee engagement and productivity, and anchor retention / recruiting efforts in partnership with HR

• Support the team in the execution of new brand visual identity across consumer-facing brand assets, including websites and new signage (packaging) for building exteriors and in the creation and tracking via measurement dashboards, etc
• Educate and communicate the new BMCHS brand platforms, policies, guidelines, templates, and tools to create a consistent visual identity and brand presence across the entire organization

Drive system brand development and growth

• Build brand awareness, equity and reputation, including leveraging consumer insights and clinical, research and medical discovery capabilities to position the brand.
• Develop and execute brand awareness and equity building campaigns regionally and nationally to penetrate new markets, improving effectiveness of specific patient, customer and member acquisition campaigns beneath it.

Marketing campaign development and execution

• Lead and manage multimedia campaigns with the support of cross-functional team members and external agency support
• Project manage throughout, ensuring all deliverables meet deadlines effectively

JOB REQUIREMENTS

EDUCATION:

• Bachelor’s in Communication, Marketing (or related field) is required

CERTIFICATES, LICENSES, REGISTRATIONS REQUIRED:

• None

EXPERIENCE:

• 8+ years of relevant marketing and communications experience is required. Healthcare experience highly preferred

KNOWLEDGE, SKILLS & ABILITIES (KSAs):

• Proven, effective brand marketer
• Strong collaborator at all levels and across all functions of an organization, including with executives and senior leadership
• Excellent written and verbal communication skills
• Successful, seasoned project manager with expertise managing large projects, deadlines and deliverables in a fast-paced environment
• Digital and traditional marketing channel prowess
• Analytical thinker and problem solver
• Strong attention to detail and ability to effectively multitask

Equal Opportunity Employer/Disabled/Veterans