Director of Marketing

Description
Position Summary: The Director of Marketing works closely with the Chief Communication and Marketing Officer (CCMO) to develop and execute the communications and marketing strategy and assist with day-to-day operations of the department. This includes building strategic marketing and advertising plans through relationships with current and potential advertisers and sponsors, managing the organization's sponsorships, developing content for the organization's website, and providing project management for consolidated earned, owned, shared and paid media plans in support of organizational events and projects. The director ensures all external and internal communications and messaging is consistent, directly related to the mission of United Way of Tarrant County and aligned with organizational goals and objectives.
Supervisory Responsibilities: No direct reports; may oversee the work of departmental employees.
Essential Duties and Responsibilities:
Integrated Marketing

• Serves as brand ambassador, ensuring proper use of logos and UWTC identifiers
• Manages, develops and distributes creative and interactive materials
• Partners with other members of the department in the development and execution of various integrated marketing campaigns (broadcast, print, online, email, social media, etc.)
• Plans and implements event promotion campaigns, including brainstorming of new ideas
• Creates executive-level PowerPoint presentations
• Drafts, edits and reviews press releases, blog posts and collateral material
• Supports media relations activities, as needed

Website Communications

• Manages and publishes daily/weekly updates to content through content management system (CMS) and creating content for a variety of digital platforms
• Looks for new opportunities to expand functionality of website/CMS to increase fundraising capabilities
• Integrates forms and other process automation within website, coordinating with other departments as needed

Advertising

• Identifies new opportunities for advertising and sponsorships
• Develops the annual advertising and sponsorship plan for CCMO approval
• In coordination with CCMO, manages the UWTC advertising and sponsorship budgets
• Creates advertisements, ensuring they are reviewed and submitted on schedule

Other

• Assists in developing the communications and marketing strategy in alignment with organizational priorities and goals
• Fosters close working relationships within the team and other departments in the organization
• Develops reports and analytics as needed or requested to measure ROI of projects
• Works with staff to handle crises and sensitive issues
• Takes on additional projects as assigned
• Serves as deputy to CCMO

Essential Knowledge, Skills and Abilities:

• Must be eligible to work in the United States (no sponsorship)
• Strong acumen to take concepts and determine the best way to translate their use across earned, owned, shared and paid media campaigns
• Proactive, self-motivated project manager with the ability to manage multiple projects simultaneously
• Skilled at writing and editing for a variety of audiences via numerous marketing platforms. Knowledge of AP style a plus
• Experience working with print shops, including paper selection and press checks
• Current on trends on evolving and advancing technologies as they relate to development and fundraising marketing and communications
• Excellent written and verbal communication skills with the ability to communicate internally and externally with all management levels
• Ability to accept creative direction, constructive criticism and guidance, while offering alternative design solutions to solve problems
• Adept with Microsoft Office Product Suite (Word, Excel, PowerPoint)
• Understanding of basic Search Engine Optimization (SEO) concepts
• Experience working in website CMS
• Expertise in HTML, Drupal CMS, CSS, Canva and most Adobe Creative Cloud applications (PhotoShop, Illustrator, InDesign, Acrobat, etc.), a plus

Experience/Educational Requirements:

• Bachelor level degree required, preferably in marketing, advertising or communications
• A minimum 8 years of demonstrated marketing experience, non-profit focus preferred

Additional Requirements:

• Valid Texas driver's license and reliable transportation
• Must occasionally lift and/or move up to 25 pounds

Personal Skills and Attributes:

• Excellent leadership, team building, interpersonal and time management skills
• A high energy, results-oriented self-starter with little supervision required
• An individual with the utmost professional and personal integrity
• Entrepreneurial spirit and innovative drive for reaching the next great idea
• Outstanding collaboration skills through effective communication
• Business savvy with the ability to engage, influence, access risk, issues and priorities
• Personal values consistent with United Way mission

Work Schedule:

• Normal work hours: Monday-Friday
• May require some evenings and weekends

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position is a hybrid role. The individual must reside primarily in North Texas with the ability to work from the office or other required location daily if needed.
About United Way of Tarrant County:
United Way of Tarrant County brings people together to build strong communities where everyone thrives. As a nonprofit leader, we help communities tackle tough challenges and work with private, public and nonprofit partners to boost education, financial stability and health resources. We also serve as the regional grantee for Tarrant County's Area Agency on Aging (AAA), invest in and maintain a cooperative relationship with the state's 2-1-1 call center and provide support to local veterans, active military personnel and their families through our partnership with the Texas Veterans Network.
United Way of Tarrant County and AAA employ approximately 80 people dedicated to our mission. We celebrated our 100th anniversary in 2022 and are ready to serve Tarrant County for years to come.