Head of Marketing - AmLactin
Advantice Health is seeking a new Head of AmLactin Marketing to unlock the tremendous growth potential of this consumer and derm-loved skincare brand. The Head of AmLactin Marketing will lead brand strategy, P&L and execution, and will be responsible for driving brand growth, awareness, and consumer engagement across all channels, with a particular focus on digital marketing. The successful candidate will thrive in a fast-moving, entrepreneurial, results-driven environment.
Key Responsibilities:
Brand Strategy and Leadership
- Develop and implement comprehensive brand marketing strategies to drive AmLactin growth and market position
- Lead the brand planning process, including defining target audiences and developing & optimizing the ideal marketing mix to accelerate growth
- Oversee the creation and refinement of brand positioning, messaging, creative campaigns
- Oversee Brand P&L and investment priorities to deliver financial goals
- Partner with Innovation lead to develop transformative innovation pipeline
- Partner with Sales and e-Commerce leads to develop winning customer strategies and execution plans
Marketing Excellence
- Spearhead innovative digital, social media, PR, influencer marketing initiatives to build awareness, deepen audience engagement, and drive sales
- Continuously measure and optimize marketing/media mix and investment levers to maximize growth
- Lead development of all brand content: video, websites, social media platforms, packaging graphics, HCP marketing materials
- Manage and inspire agency partners to achieve outstanding results within budget
Consumer Insights and Analytics
- Manage program-specific research efforts, including consumer insights, segmentation, competitive intelligence, and industry trends
- Analyze campaign performance and provide transparent reporting on brand marketing initiatives to key stakeholders
Qualifications:
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 10+ years of progressive marketing experience, with at least 3 years in a senior brand management role
- Proven track record in skincare or beauty industry marketing
- Strong digital marketing expertise, including social media and influencer
- Experience in consumer packaged goods (CPG) marketing
- Excellent analytical and strategic thinking skills
- Outstanding leadership and team management abilities
- Exceptional communication and presentation skills
- Experience in PE-backed and/or smaller, entrepreneurial environment
About Advantice Health
Advantice Health is a dynamic consumer health company that's passionate about improving skin health through science-backed, expert-loved solutions. We believe that everyone should have the opportunity to experience skin wellness and bring out their best selves every day.
With leading brands like Kerasal, AmLactin, Dermoplast, Triple Paste, and New Skin, we offer a comprehensive range of products in categories such as footcare, nail care, body care, and first aid. You can find our trusted brands at leading retailers including Target, Walmart, CVS, Walgreens, Amazon, and more. We're committed to ensuring convenient access to our high-quality products.
Our efficient business model sets us apart. By keeping our operations lean and agile, we're able to reduce complexity and scale with ease. We've strategically partnered with production experts to manufacture our products, while working with trusted allies in sales and distribution. This allows us to focus on what we do best: understanding consumer needs and developing innovative skin health solutions.
Since our formation in 2019, when we carved out category leading brands from a Swedish pharmaceutical company, we've achieved remarkable growth. Our dedication to skin health led us to acquire AmLactin and Triple Paste, further expanding our portfolio. In April 2022, we partnered with TA Associates, a leading private equity firm with expertise in the consumer industry, to accelerate our progress.
We are headquartered in Bridgewater, NJ. This strategic location positions us to better serve our customers and pursue new opportunities both domestically and internationally.
To learn more about our exciting journey and explore our range of products, visit our website at
Join us as we transform skin health for the better!
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