OVERVIEW OF THE COMPANY
Fox TV Stations FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in 14 of the top 15 largest designated market areas, or DMAs, and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce approximately 1,200 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network’s national content.
JOB DESCRIPTION
Reporting to the VP/General Sales Manager, the Sales Manager directs and leads both a team of local Account Executives and National sales team’s efforts for the Seattle O&O properties.
Duties/Responsibilities
- Works with GSM and other members of sales management team to develop and implement strategy for the Sales department that will achieve budgeted goals with regards to Linear, Digital, OTT, new business, and sports/special opportunities.
- Hire, retain, develop, and mentor sales staff to effectively sell all products in our linear, digital, and OTT portfolio.
- Provide market insight and strategy to help coordinate sales strategies through pricing and inventory management.
- Grow existing and develop new revenue streams through leading the sales of local news, sports, special events, new business development, and digital sales opportunities.
- Assigns accounts and advertising agencies to local sales staff and establishes individual sales quotas.
- Build and maintain strong client relationships.
- Meets with existing advertisers and solicits new advertisers for broadcast and digital through direct calls on accounts and agencies.
- Hold weekly update meetings with Account Executives to monitor sales goals and review performance.
- Keeps VP, General Sales Manager fully informed of all account activity through weekly and monthly pending and forecasts reports.
- Responsible for performance management of Account Executives and administrative employee(s) within the Sales department.
- Performs other duties as assigned.
Required Skills and Abilities
- Highly proficient in the linear, digital, and OTT media landscapes.
- Ability to work under daily deadline pressure with attention to detail.
- Ability to be self-motivated and work as part of a team.
- Strong organizational and communication skills.
- Strong understanding of local marketplace and an ability to make pricing decisions that align with station goals for revenue and market share.
- Exceptional leadership and management skills with the ability to effectively supervise and motivate a team.
- Skilled communicator. Ability to establish and maintain customer relationships and possess professional presentation skills with the ability to close a sale.
- Full knowledge and understanding of ratings analysis, effective inventory pricing, commercial traffic scheduling and research products such as Scarborough, Kantar, Media Monitors, ComScore, Nielsen, etc.
- Knowledge of Microsoft applications as well as Wide Orbit, Nielsen, and ComScore.
- Technical skills- proficient in Microsoft Office Products, Strata, and Wide Orbit Traffic/sales.
Education and Experience
- Bachelor’s degree from a four-year university or college in a related field preferred.
- Minimum of five years of experience in media/advertising sales with Local and/or National television sales experience.