Mgr, Search Strategy

Job Description

Mgr, Search Strategy

Location: Mountain View

Experience: 2-5 years

Relocation: Yes

Bonus: Yes

Travel: Occasional

Responsibilities

1. Manage an agency for specified SEM campaigns.
2. Ensure revenue, budget, ROI, and other business goals are met.
3. Analyze and report various performance metrics of SEM campaigns.
4. Analyze industry trends and competitive landscape to exploit expansion and optimization opportunities.
5. Optimize keyword coverage, keyword bids, account structure, and ad copy.
6. Design and execute A/B tests on landing pages to optimize performance.
7. Collaborate with other marketing channels to exchange data observations and learning.
8. Analyze user behavior on landing pages and conversion funnels using web analytic tools.

Qualifications

1. At least 3 years of hands-on experience in developing and optimizing large-scale paid search campaigns.
2. Highly analytical, yet creative, detail-oriented, organized, and a good team player.
3. Strong critical thinking ability and communication skills.
4. Familiarity in driving global initiatives and coordinating across multiple time zones.
5. Experience in analyzing large datasets to gain insights and draw conclusions.
6. Experience in using keyword bid management and web analytic tools is desirable.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Direct Staffing Inc