Sr. Brand Manager, Communications - Philadelphia
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally . If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – join our table and let’s make life delicious!
Position Summary
Reporting into the Sr Director Marketing Philadelphia US, the Sr. Brand Manager will unearth opportunities to drive impact and turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management.
You will be responsible for partnering with internal and external teams to develop brand strategy connecting business jobs to be done to breakthrough creative, and finding new ways for our brands to connect with consumers.
Key Components of the Role
- Build breakthrough communications that will build brand equity and drive long-term growth for the business.
- Own creative brief for external collaborators.
- Manage end to end creative strategy, ensuring alignment with consumer understanding.
- Identify best creative territory/big idea for development.
- Drive agency discussions and own feedback.
- Bring creative to life in market inclusive of production and post-production.
- Think strategically across the full marketing mix, focusing on emerging platforms.
- Approve research framework for creative development.
- Drive collaboration with category marketing, consumer insights, sales, finance, and agency partners.
- Lead discussions with business unit and marketing senior leadership.
- Lead full cross-agency team to bring ideas to life and extend campaigns across relevant channels.
- Develop a deep comprehension of the consumer and use insights to drive brand and campaign strategy.
- Analyze data to develop strategies and assess in-market results.
Qualifications
- Creative innovators with a passion for brand and consumer experience.
- Proven track record of drive for results and leadership.
- Operates with agility and solid problem-solving skills.
- Strong communication and relationship-building skills.
- Bachelor’s degree required.
- Models resiliency in a dynamic work environment.
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.
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