Overview
One of America's largest retailers is seeking a growth-oriented Manager of Loyalty Partnerships to assist in the management and growth of the benefits suite within a multi-tender loyalty program. Reporting to the Director of Loyalty Operations, this manager will be an integral part of building a robust suite of partners and benefits that drive Member engagement and retention.
Responsibilities
Assist in the development of a partnership program and monetization model to drive revenue and profit as an independent business unit within the organization
Develop a partnership strategy that aligns with key loyalty segments to drive engagement and retention across the loyalty portfolio
Support the development of a partnership program construct within the first 60 to 90 days with a timeline to execute key milestones within the first 1 to 2 years.
Work with Director of Loyalty Operations and Analytics & Insights teams to deliver executive read outs and stakeholder updates.
Own the day-to-day management of the Membership & Loyalty benefits suite
Identify gaps in the Membership & Loyalty benefits suite and collaborate with Business Development, Operations, and Marketing teams to assess and prioritize 3P solutions
Collaborate with existing partners to craft multi-tiered Member-Only offers and experiences
Oversee brand governance in Partner-driven marketing assets
Collaborate with cross-functional marketing teams to drive Member engagement through Partner-driven promotions and campaigns
Secure competitive evergreen and limited time offers or experiences based on Member insights and industry trends
Forecast, measure, and report on results for co-branded marketing campaigns
Requirements
Hybrid Role; ability to commute to the Downtown Chicago or Lincolnshire Offices 20-40% of the time
Bachelor’s Degree in a relevant field (Marketing, Sales, Communications, Advertising, etc.)
3-5 Years of relevant experience (Marketing, Operations, Project Management, etc.)
Highly collaborative, and results-driven
Proven track record executing short and long-term KPIs at a large enterprise or agency
Strong understanding of marketing and promotions foundations, systems, and processes
Strong analytical, presentation, and communication skills
Experience establishing and maintaining relationships with all levels within an organization
Project Management competencies are a plus
Willing to travel up to 10% of the time