Associate Director, Paid Search

Overview
Remote / Hybrid Schedule Job Opportunity from Chesterbrook, PA
Responsibilities
Strategic Campaign Execution and Optimization

• Develop and execute paid search strategies that align with JG Wentworth's marketing objectives and business goals.
• Manage the day-to-day execution of paid search and performance max campaigns across Google and Microsoft Ads.
• Allocate and optimize campaign budgets, ensuring efficient spending and maximizing return.
• Identify and implement regular optimizations across account structure, bid strategies, and creative testing to enhance campaign performance.

Performance Analysis and Reporting

• Develop and maintain reporting dashboards to track key performance metrics, including impressions, clicks, conversions, and ROI.
• Conduct thorough analyses campaign performance data regularly to identify trends, insights, and areas for improvement.
• Provide stakeholders with clear, actionable insights based on data analysis, recommending strategies for continued improvement.
• Monitor and forecast paid search spending, ensuring alignment with budget goals and targets.

Collaboration and Thought Leadership

• Work closely with internal teams to align, including creative, product, growth, and sales to ensure paid search strategies align with broader marketing initiatives.
• Stay current on industry trends, search engine updates, and best practices to ensure campaigns are innovative and competitive.
• Mentor and guide junior team members, fostering a collaborative and high-performing environment.

Team Leadership

• Lead, mentor, and develop a team of paid media professionals, fostering a culture of collaboration, innovation, and high performance.
• Set clear performance expectations, provide regular feedback, and conduct performance reviews.
• Recruit and onboard new team members as needed.

Qualifications
Qualifications:

• 7+ years of experience in paid search, with a proven track record of managing successful lead generation campaigns.
• Experience in managing campaigns focused on lead generation within industries with offline sales components.
• Strong analytical skills with the ability to interpret nuanced data and make data-driven decisions to optimize campaigns.
• Demonstrated experience with modern smart bidding strategies, particularly target ROAS and max conversion value.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
• Up-to-date knowledge of paid search industry trends, best practices, and emerging technologies.

Bonus Points:

• Experience with business intelligence tools like Power BI for data analysis.
• Experience with using and tailoring offline conversion imports as bidding objectives in search campaigns.
• Experience in regulated industries with restrictions on first-party audience use, such as financial services or healthcare.

The skills mentioned above only describe the essential job functions and are not intended to be a complete list of all duties and responsibilities. All job functions must be performed in accordance with The J.G. Wentworth Company policies and procedures.
Range of total compensation- $100,000 to $200,000 per year
Benefits:

• Full Medical/Vision/Dental Benefits
• 401K with Company Match
• Flexible Hybrid or Remote Schedule
• 15 Days PTO
• Paid Holidays
• An Unmatched Company Culture
• On-Site Gym & Gym Membership Reimbursement
• Monthly, Quarterly and Annual Bonuses
• Employee Referral Bonuses
• Public Transportation Discounts
• Company Happy Hours
• Business Casual Dress Code

Start building your career with J.G. Wentworth today!
J.G. Wentworth is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. J.G. Wentworth makes hiring decisions based solely on qualifications, merit, and business needs at the time.