This Opportunity
The Senior Marketing Consultant, as part of WSP’s Strategic Growth Team, will work closely with the marketing manager, marketing team, and technical staff to lead and support the pursuit life-cycle from lead generation and capture planning to proposal development and presentation coaching. The ideal candidate can be in Colorado or Arizona. WSP offers an agile workspace that allows for employees to work hybrid.
The position requires strong leadership and proven skills leading a marketing program for a large, multidisciplinary engineering operation. The position is responsible for leading or overseeing bid and proposal efforts, with the expectation that the individual is authoring and incorporating win strategies and themes into the proposal and interview. The Senior Marketing Coordinator shall demonstrate the ability to take responsibility in leading marketing efforts for specific pursuits, including creation of proposals, presentations and qualifications, coordinates marketing efforts with outside vendors and subconsultants, maintain marketing systems, capture strategy development, and support business development initiatives.
WSP's Strategic Growth Team is a national group of collaborative and innovative problem solvers who frequently work across districts and regions to secure the win, leveraging the expertise of the broader organization.
Your Impact
Leads complex proposals with general guidance, including scheduling and conducting project kick-off meetings and strategy sessions for a winning proposal. Collaborates with technical staff to write original content and reviews/edits content for clarity, compliance and key messages. Organizes and coaches technical staff in presentation phase of a pursuit.
Researches, gathers and edits proposal materials, including writing, verifying, and formatting proposal information. Ensures the various aspects of proposals and other marketing materials are compliant, accurate and delivered in a timely manner. Collaborates with graphic design staff to plan and produce materials ensuring all proposal materials are effectively communicating the strategic vision identified for a given pursuit.
Works with individual pursuit teams to develop pursuit strategies, including providing business intelligence on clients, competitors and WSP.
Supports client engagement teams by preparing materials for internal and external meetings, as well as participating in client engagement team meetings. Supports annual strategic planning initiatives.
May coordinate district communications activities, including creating press releases and announcements, writing articles for newsletters, and coordinating project awards and other special communications-related projects.
May supervise work of marketing coordinators (I, II and III) and graphic designers indirectly.
Follows WSP’s high standards for ethical behavior and quality in all marketing activities.
Participates in SMPS and/or professional development activities to increase business acumen and develop industry relationships.
Who You Are
Required Qualifications
Bachelor’s degree or equivalent experience
Minimum 5-7 years of experience in the AEC environment preferred, background in journalism, publishing or communications ideal
TECHNICAL SKILLS
Excellent communication and coordination skills (both oral and written)
Strong interpersonal, organizational and time management skills
Demonstrated ability to lead large, diverse teams towards a positive outcome
Strong attention to detail and high level of accuracy in completing tasks
Proficient in common grammar, punctuation, proofing and business writing
Knowledge of AEC industry terms and definitions highly desired
Ability to produce high quality materials under deadline pressure
Ability to train others on company policy and procedures
Proficiency in Adobe Creative Suite, Microsoft Word and PowerPoint skills
Ability to work independently and as part of a team
Willingness and ability to travel locally
PHYSICAL AND MENTAL REQUIREMENTS
The physical and mental demands are representative of the physical and mental requirements necessary for an employee to successfully perform the essential functions of the job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions. Must be able to understand, remember and apply verbal and written instructions, communicate factual information, understand complex problems, explore alternative solutions and understand opposing points of view on highly complex issues. Must be able to organize thoughts & ideas, organize and prioritize own work schedule and assignments/projects, make reasonable decisions which have an impact on own and others work. Position requires the ability to complete routine forms, reports and conduct routine communication. Must be able to verbally or electronically communicate technical information.
WSP Benefits:
WSP provides a comprehensive suite of benefits focused on a providing health and financial stability throughout the employee’s career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings.
Compensation:
Expected Salary (all locations): $83,200 - $127,380
WSP USA is providing the compensation range that the company in good faith believes it might pay and offer for this position, based on the successful applicant’s education, experience, knowledge, skills, abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and/or federal law.
Expected Salary (Colorado only): $83,200 - $119,570
WSP USA is providing the compensation range that the company in good faith believes it might pay and/or offer for this position within the state of Colorado, based on the successful applicant’s education, experience, knowledge, skills, and abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and/or federal law.