Regional Director Sales & Marketing

At Experience Senior Living, we are searching for a dynamic sales leader ready to make a significant impact. As our Regional Director of Sales & Marketing (RDSM), you will lead the charge in driving growth and success across our communities. You’ll mentor and empower our Community Executive Directors, Directors of Sales, Leasing Counselors, and Move-In Specialists to reach new heights of achievement. Your role will be pivotal in shaping cutting-edge sales and marketing strategies, forging strategic partnerships within your markets, and directly enhancing our communities’ market share and professional referrals. Join us and be instrumental in shaping the future of senior living experiences.

Principal Duties and Responsibilities

Your contribution to Experience Senior Living’s vision of – “Disrupt the experience of Aging”

• Empower Sales Teams: Coach and support Community Directors of Sales (DOS), Leasing Counselors (LC), and Leasing & Move-In Specialists (MIS) in their sales endeavors.
• Be a Presence: Regularly visit communities to consult on and participate in sales strategy, execution, and management.
• Break Down Barriers: Troubleshoot and remove obstacles to improve census and sales performance.
• Train to Excel: Provide comprehensive sales training to new Executive Directors (ED), DOS, LC, and L&MIS on our state-of-the-art sales platform.
• Innovate Tactics: Devise creative strategies to convert leads into move-ins.
• Strategic Consulting: Provide valuable insights on Sales and Marketing plans, Competitive Analyses, and pricing strategies, helping operations optimize performance.
• Hands-On Outreach: Actively join DOS/LC and EDs on outreach sales calls to ensure effective prospect-centered selling. Provide coaching, training, and feedback to support growth and empowerment for our community leaders.
• Engage in Events: Bring your energy and leadership to sales and marketing events, creating excitement and enthusiasm as our teams work together to make a meaningful difference in senior living.
• Maximize Relationships: Collaborate with referral agencies to enhance productivity and relationships. Establish community partnerships in your market to further promote the brand and ESL as the top senior living brand.
• Ensure Accuracy: Maintain precision in sales projections, ensuring they stay on track and reflect real-time data for informed decision making.
• Provide Insight: Offer regular feedback to Operations on sales activities and concerns. Know your data and identify trends so our sales efforts remain proactive.
• Talent Acquisition: Play a key role in hiring top sales talent by interviewing and recommending candidates to Executive Directors. Act as a trusted advisor in selecting high-performing professionals.
• Lead with Enthusiasm: Be an active participant in regional calls and meetings, sharing insights, celebrating successes, and inspiring a competitive, team-focused spirit.
• Engage in Summits: Join sales summits to stay ahead of industry trends and network with peers. Remain abreast of the most innovative and forward-thinking solutions in the business.
• Flexibility: Embrace a collaborative, “all hands-on-deck” mindset, taking on additional responsibilities as needed to contribute to the success of the team.

Minimum Qualifications

• Education & Experience: Bachelor's degree (B.A.) from a four-year college or university, with 2-4 years of related experience, or an equivalent combination of education and experience.
• Sales Expertise: At least 4 years of related experience and proven sales skills, customer service, negotiation, and basic financial knowledge.
• Tech Savvy: Intermediate computer and electronic file management skills. Highly focused on how we can consistently improve our digital processes and tools to optimize the sales process and performance.
• Organized & Detail-Oriented: Strong organizational, follow-up, detail orientation, time management, and multi-tasking abilities. Must maintain confidentiality.
• Communication Pro: Excellent written and verbal communication skills.
• Sales Leader: Proven ability to close sales and outperform peers using prospect-centered selling techniques.
• Team Player: Skilled at engaging and leveraging leadership teams and line staff to maximize sales.
• Travel Enthusiast: Willing to travel 75% of the time and possess a valid driver's license.
• Flexible Schedule: Ability to work varied schedules, including weekends, evenings, and holidays.

Expected Performance

• Resident Connection: Engage thoughtfully with residents to help them transition from home to community smoothly.

Adaptability: Work flexible hours to meet community needs.