POSITION SUMMARY (Hybrid, 3 days in office - Alexandria, VA)
The Director, Social Media is a member of the United Way Worldwide (UWW) Communications team and develops and oversees implementation of a comprehensive social media strategy to drive channel growth and community engagement, to help build support for United Way locally, nationally and internationally.
Reporting to the Senior Director of Digital Marketing, this person will partner with cross-functional teams including global brand marketing, public relations, communications, events, development and advancement to help drive UWW's mission to improve lives by mobilizing the caring power of communities around the world.
KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITION
- Responsible for developing, executing and measuring the organizational social media strategy to grow UWW's online presence, and strengthen brand position and audience engagement.
- Develop a consistent and authentic brand voice across all social media channels.
- Develop a variety of social campaigns in support of brand partnerships, fundraising and overall brand positioning.
- Coach and develop direct reports, ensuring appropriate division of work and ongoing coverage across all responsibilities within scope.
- Create compelling content (both written and visual) for a variety of social channels and art direct photography, graphics and video.
- Responsible for setting goals, measuring performance and translating insights to optimize strategy.
- In partnership with Marketing and Communications leadership, support and aid in the execution of the paid social strategy.
- Develop the social content calendar and manage organic content on all UWW social channels.
- Responsible for social media listening for social media channels and optimize opportunities to increase audience.
- Manage external agency/vendor partnerships.
- Lead and optimize all processes related to social media (listening, community management, content creation, publishing, and performance reporting).
- Other duties as assigned.
JOB REQUIREMENTS
Minimum requirements include:
- Bachelor’s degree in Communications, Marketing, or related field required and at least 10 years of experience in content creation and social media.
- Proven experience in developing, executing and measuring organizational social media strategy.
- In-depth knowledge of social platforms and ability to recognize and leverage emerging trends and platforms.
- Strong experience with social listening and community management tools.
- Understanding of SEO optimization practices.
- Experience managing communities and responding to inbound comments/messages in a timely manner.
- Experience in managing and developing direct reports.
- Strong cultural competencies and ability to effectively communicate to a diverse, global audience.
- Solution-oriented, strategic thinker and communicator.
- Relationship builder and collaborator.
- Experience with digital fundraising is a plus.
- Experience with a global nonprofit is a plus.
Candidates will be required to provide samples of previous work including at least one integrated campaign example.
SALARY INFORMATION
We have established a salary range of $115,000 to $125,000 for this position. Specific pay is determined by your experience in that range. Highly recommend applicants include salary requirements when completing application.
ABOUT UNITED WAY WORLDWIDE
United Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.
United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws.
We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.
United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.
UNITED WAY WORLDWIDE’S DIVERSITY, EQUITY & INCLUSION STATEMENT OF PRINCIPLE
We take the broadest possible view of diversity. We value the visible and invisible qualities that make you who you are. We welcome that every person brings a unique perspective and experience to advance our mission and progress our fight for the health, education, and financial stability of every person in every community. We believe that each United Way community member, donor, volunteer, advocate, and employee must have equal access to solving community problems. We strive to include diversity, equity, and inclusion practices at the center of our daily work. We commit to using these practices for our business and our communities.
Join us in embracing diversity, equity and inclusion for every person in every community.
LIVE UNITED.
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