As the US Head of Marketing and Brand, you will lead our marketing efforts for the US, focusing on enhancing our employer brand and driving strategic initiatives. Working closely with global and regional leaders, you will create marketing campaigns to promote Optiver's culture and engage recruitment candidates. In this role, your innovative ideas and marketing experience will bring Optiver to the next level.
What you'll do:
You will work alongside the Regional Chief People Officer, the Group Head of Brand, Marketing and Communications and Global Heads of Recruitment to devise and execute employer brand and marketing strategies for the region and contribute to global marketing initiatives.
As the US Head of Marketing and Brand, your key responsibilities will include:
- Maintaining and strengthening the Optiver employer brand using strategic external branding and marketing
- Working closely with our internal Global Creative Lead and external creative agency to develop regional marketing campaigns aligned with our global positioning and guidelines
- Partnering with the Global Head of Digital Marketing and an external media agency to execute our (US) paid media and performance strategy across all digital channels
- Concepting, producing and distributing creative, differentiating rich media content (written, video, photography, etc.)
- Using experiential marketing and branding to engage recruitment candidates at university and industry events
- Overseeing the creation of compelling and engaging content across various platforms, including email, social media, websites and corporate publications
- Mentoring and managing a small regional team of marketing professionals
- Building a network of local suppliers to ensure top-quality design, photography and video production for marketing campaigns
What you'll get:
You'll join a culture of collaboration and excellence, where you'll be surrounded by curious thinkers and creative problem-solvers. Motivated by a passion for continuous improvement, you'll thrive in a supportive, high-performing environment alongside talented colleagues, working collectively to tackle the toughest problems in the financial markets.
In addition, you'll receive:
- The opportunity to work alongside best-in-class professionals from over 40 different countries
- 401(k) match up to 50% and fully paid health insurance
- 25 paid vacation days alongside market holidays
- Extensive office perks, including breakfast, lunch and snacks, regular social events, clubs, sporting leagues and more
Who you are:
- Bachelors/Master's degree in a relevant field of study
- 10+ years' experience in marketing and branding with proven expertise in digital and growth marketing
- A strategic thinker who can expand our boundaries and bring new ideas
- A highly driven individual who can achieve results independently and by leading others
- Excellent writing skills and proven experience in content development
- Results-driven and able to thrive in a fast-paced, high-performance environment
- Exceptional interpersonal skills and the ability to build strong relationships at all levels of the organization
- A leader who fosters a positive, collaborative work environment with regional and global teams and drives team success through effective mentorship and guidance
- Sense of ethical responsibility and trustworthiness to handle sensitive and confidential information with professionalism
Diversity statement
Optiver is committed to diversity and inclusion.