Account Manager: B2B and B2C
Department: Account Service
Reports to: Director of Account Management
Status: Exempt
The Agency:
Spawn is a fully integrated advertising agency that’s independent and employee-owned (ESOP) which means everyone on our team has “skin in the game.” There are no sideliners at Spawn, just a bold and resourceful team with enough courage to summit any challenge. We know that when the agency succeeds, we succeed as individuals.
Spawn is an agency that punches above its weight. In both 2017 and 2018, we were Ad Age Small Agency of the Year winners – as a standout northwest agency and, nationwide, for great culture. And we’ve been named one of Outside Magazine’s 50 Best Places to Work in America for eleven years running.
We’re looking for an account manager with B2B experience.
Position Summary:
The account manager works with the account supervisor to lead, nurture, and grow the client business and relationship. You’ll help orchestrate and integrate the services of the agency on behalf of the client, and ensure that the agency is providing the kind of consistent proactive thinking and added value that contributes to healthy, effective, and profitable client relationships. A great account manager thrives in a fast-paced, ever-changing environment and is passionate about working with clients to help achieve their communications goals.
Key Responsibilities:
- Assist in developing and presenting proposals.
- Establish and clarify expected outcomes and objectives for assignments and the client relationship in general, including taking detailed notes and outlining next steps.
- Maintain constant dialogue with the client to ensure agency is meeting expectations.
- Monitor important industry trends and developments.
- Develop and provide expertise on the brand and category.
- Work with Account Planning to generate consumer/customer insights and develop briefs.
- Collaborate with other agency functions to develop multichannel, multidisciplinary plans and recommendations.
- Along with the account planner, brief creative and media teams on major new initiatives.
- Review work and recommendations for compliance to brand standards and adherence to strategy.
- Identify and orchestrate agency resources to ensure integrated, cross-functional solutions.
- Manage and resolve competing client priorities.
- Develop client presentations.
- Inform and inspire creative/media development.
- Help present work and recommendations to the client and secure client approvals.
- Develop spending and budget recommendations.
- Forecast and track agency revenue.
- Manage client budgets and annual SOW.
- Ensure overall client profitability.
- Price major assignments and client relationships.
- Help develop and present client agreements.
- Ensure that client metrics are tracked, analyzed, and used to optimize client success.
- Serve as the voice of the client during projects.
- Identify and explore growth opportunities.
- Provide leadership and direction to agency partners.
- Generate business and brand-building strategies and ideas.
- Champion new marketing initiatives on behalf of the brand.
Successful Candidates:
- Have effective communication skills.
- Have solid business and advertising industry understanding.
- Are able to work efficiently in a fast-changing environment.
- Are self-motivated but take direction and coaching well.
- Have the ability to work independently and as a team.
- Are willing to assume ownership and responsibility for their work.
- Have the ability to work in an energetic and creative environment and engage effectively with diverse personalities.
- Are critical thinkers and problem solvers.
- Are looking for an opportunity to develop in the account service field.
Knowledge and Skills:
- Macintosh operating system, Microsoft Office, and multiple web browser proficient.
- Demonstrated writing and speaking skills.
- Understanding and familiarity with marketing/advertising tactics.
Education and Experience:
- Bachelor’s Degree in Marketing, Communications, Business or related field.
- Two to three years of related business experience and/or prior agency experience preferred.
- B2B marketing experience desired.
The Perks:
Outstanding benefits. Spawn Ideas pays a generous portion of each employee’s insurance premium for themselves and their families. Beyond the basics, employees can be reimbursed for participating in walk/run races, for park passes, etc. If in Anchorage, the office is located one block from the Coastal Trail (a popular ski/walk/run trail), and just blocks from salmon fishing right downtown.
In addition, Spawn benefits include being automatically enrolled in our ESOP (employee stock ownership program) plan, annual performance-based discretionary bonus, 401K, medical, dental, vision, paid vacation and sick days, company paid holidays and summer and holiday hours programs that allow more time with family and more time enjoying the outdoors.
Spawn Ideas is an equal opportunity employer (EOE). We support diversity in the workforce. Reasonable accommodations will be considered for disabled individuals.
Physical Requirements:
- Seeing: Able to read reports and use computer.
- Hearing: Able to hear well enough to communicate with co-workers, vendors, and clients, in person and on phone.
- Other: Able to lift at least 10 pounds and mobile enough to change paper in computer printers; must have a valid driver’s license and access to personal transportation.