Job Description: Lead Amazon PPC Manager
Employee Type: Full Time in office
Reports To: Stakeholders & Brand Managers
Compensation: Salary + Performance Bonus
Summary: This position is responsible for developing and executing Amazon PPC strategies across multiple brands in various categories. The role involves leading and growing a team, optimizing campaign performance, and driving revenue growth through effective Amazon advertising initiatives.
Minimum Required Qualifications: Must have extensive experience in Amazon PPC management. Proven track record in developing successful PPC strategies for diverse product categories, managing large budgets, and leading teams. Deep knowledge of all Amazon campaign types and advertising position options. Proficiency in DSP and AMS. Strong analytical skills and excellent communication abilities are essential.
Essential Job Functions:
1. Develop and implement comprehensive Amazon PPC strategies tailored to each brand's unique category and objectives to drive traffic, conversions, and revenue growth.
2. Lead, grow, and manage a team of PPC specialists, providing daily guidance, training, and performance evaluations as brands expand.
3. Optimize campaign structures, keywords, bids, and budgets to maximize ROAS and improve TACoS (Total Advertising Cost of Sale) for each brand.
4. Conduct in-depth keyword research and competitor analysis to identify new opportunities and optimize existing campaigns across different product categories.
5. Monitor and analyze campaign performance, creating detailed reports and presenting insights to Brand Managers and other stakeholders.
6. Collaborate closely with Brand Managers to align PPC strategies with overall marketing objectives and leverage customer insights.
7. Stay up-to-date with the latest Amazon PPC trends, platform changes, and best practices, implementing new strategies as appropriate.
8. Manage large advertising budgets effectively, ensuring optimal allocation across campaigns and brands.
9. Develop and implement A/B testing strategies to continuously improve ad performance for various product types.
10. Demonstrate expertise in all Amazon campaign types (Sponsored Products, Sponsored Brands, Sponsored Display) and advertising position options.
11. Utilize and manage DSP (Demand-Side Platform) and AMS (Amazon Marketing Services) to expand reach and enhance overall advertising strategy.
12. Leverage various PPC tools and technologies to enhance campaign management, reporting, and optimization processes.
13. Demonstrate in-depth understanding of Search Query Performance (SQP) data and analysis, utilizing these insights to refine keyword strategies and improve campaign performance across all brands.
Additional responsibilities:
Develop SOPs and best practices for Amazon PPC management across all brands.
Provide regular training sessions to keep the team updated on new strategies and platform features.
Work closely with Brand Managers to ensure PPC efforts support individual brand goals and overall business objectives.
Forecast PPC performance and budget requirements for strategic planning across multiple brands.
This position requires a highly motivated, results-driven individual with strong leadership skills, excellent analytical abilities, and a deep understanding of Amazon PPC strategies across diverse product categories. The ideal candidate will be able to balance strategic thinking with hands-on campaign management and team leadership in a fast-paced, multi-brand environment.