Digital Account Executive

Summary

Are you a driven, results-oriented sales professional looking for an exciting opportunity to make a significant impact? San Diego Union-Tribune is seeking a Digital Account Executive (sales hunter) to lead revenue growth for our advanced digital and in-house content marketing channel, Skyline. The Digital Account Executive for San Diego Union-Tribune is responsible for delivering world-class service, partnering with clients to meet their advertising campaign objectives, and working with colleagues to manage the development of new accounts. If you are passionate about driving revenue growth, building strong client relationships, and working with a dynamic media company that reaches millions of readers each week, we want to hear from you!

What You Will Do

1. Take charge of the entire sales process, from generating prospects to closing deals, with a focus on expanding new business opportunities and exceeding KPI goals for your clients.
2. Develop and deliver compelling marketing presentations and solution-based proposals that cater to customer needs and effectively promote our products and services.
3. Create and update marketing presentations using research and case studies to sell against competitive media.
4. Strengthen and maintain partnerships with clients to ensure lasting business relationships and continued revenue growth and to define KPI’s and success metrics for campaign performance.
5. Work closely with clients post-sale to ensure client retention, renewal, and overall campaign success.
6. Utilize multiple lead sources to research, prioritize, and target potential customers, aligning their audience segments with SDUT/Adtaxi products, including print, internet banner advertising, custom/branded content, influencer marketing, behavioral and contextual targeted networks, video, SEO/SEM, mobile, and social media.
7. Stay ahead of the curve by actively monitoring and understanding current trends in the advertising technology industry.
8. Demonstrate expert knowledge in online media channels, as well as an understanding of their correlation to offline executions, enabling you to effectively position our products and services against competitors.
9. Assess key sales metrics to develop effective strategies for achieving sales success.
10. Navigate smoothly across various departments within SDUT to create compelling media solutions for advertisers.

What You Will Bring

1. Possess 5+ years of advertising/media sales experience, with a track record of driving revenue and closing deals; the most recent 3 years should demonstrate success in digital media or online advertising sales.
2. Familiarity with Salesforce, Excel, PowerPoint, and experience with a sales enablement platform (e.g., Outreach or Pardot) is preferred.
3. Thoroughly skilled in sales techniques such as cold-calling, networking, and lead generation, with a proven ability to close deals.
4. Capable of working independently, identifying and prioritizing business opportunities effectively.
5. Demonstrated ability to negotiate multi-variable contracts and successfully close new business deals.
6. Bring a positive and entrepreneurial spirit to the team, fostering a collaborative and motivated work environment.
7. Exhibit excellent presentation, organizational, and time management skills, with the ability to handle multiple tasks and priorities.
8. Must have a valid driver's license to visit clients on-site.

The annual salary range is $70,000 - $90,000. This position is eligible for commission. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package and a 401K plan (all benefits are based on eligibility).

Who We Are

The San Diego Union-Tribune, a subsidiary of MediaNews Group, is San Diego’s largest media company and its oldest business, dating back to the founding of the Union in 1868.

Today, Union-Tribune publications reach more than 96 percent of San Diego County households each week. The company portfolio includes its Pulitzer Prize-winning newspaper, The San Diego Union-Tribune; the region’s leading website, SanDiegoUnionTribune.com; weekly entertainment guide Night + Day; lifestyle magazine Pacific San Diego; The San Diego Union-Tribune en Español; and nine community newspapers: the La Jolla Light; Del Mar Times; Encinitas Advocate; Solana Beach Sun; Carmel Valley Times; Poway News Chieftain; Rancho Santa Fe Review; Ramona Sentinel and Rancho Bernardo News Journal.

Part of the mission of The San Diego Union-Tribune is to build a stronger, more inclusive San Diego, through our coverage and our community events. A diverse, inclusive, transparent workplace is instrumental in that effort. To better reflect and serve the community, the Union-Tribune is sharing the demographic data of its staff and management team and will track it over time to measure improvement.

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