Director of Student Recruitment & Enrollment

Who We Are

KIPP SoCal Public Schools is a nonprofit organization that operates 20 tuition-free, open-enrollment charter public schools, within 20 Local Education Agencies (LEA), educating more than 10,000 students and supporting 6,800 alumni to and through college and beyond.

What We Believe

KIPP SoCal believes that the purpose of education is for liberation. This means that we see, develop, and inspire the limitless potential in each and all of our KIPPsters.

What We Do

At KIPP SoCal we build trusting relationships that are strengthened by high expectations and collaboration alongside laughter and joy. We set ambitious goals and hold each other accountable for students achieving their greatest potential. We work together with each other and in partnership with families and communities in the active pursuit of a more equitable world. We do the right thing, even when it's not always comfortable standing up and speaking out against anti-blackness, racism, oppression, and injustice. We persevere through obstacles and treat failure as an opportunity to learn and grow.

Overview :

KIPP SoCal Public Schools is seeking a dynamic and experienced Director of Student Enrollment and Recruitment to lead the Student Recruitment and Enrollment team and manage the student recruitment efforts across our twenty schools. The Director of Student Enrollment and Recruitment will be responsible for developing and executing strategic initiatives to attract and enroll a diverse and talented student body. This role requires a visionary leader who can set the direction for the department, manage a team, and collaborate with school leaders and the regional office to achieve enrollment goals.

This role reports directly to the Chief Operating Officer.

You Should Apply If

You thrive in a fast-paced learning environment and love to lead cross-functional teams in multiple projects to drive change at all levels of the organization. You have a competitive spirit and have proven success in achieving ambitious goals. You have a passion for analyzing and leveraging data to make informed decisions. You have strengths in both marketing and grassroots canvassing. Presenting data and strategies to senior leadership and other leaders in the organization is an exciting challenge to you. You are a strong leader, who is able to leverage their impact and influence, with their teammates and other key stakeholders to work towards achieving audacious goals together. You have strong organization skills, attention to detail, and are able to manage multiple projects simultaneously while adapting to changing priorities.

KPIs

• Goal Achievement Rate: This measures the percentage of strategic objectives or individual performance goals achieved. For this position, this includes applicant and enrollment targets, conversion rates, PD effectiveness and System Issue/Ticket Resolution.
• Team Member Retention Rate: The percentage of team members who remain with the school over a given period.
• Team Member Absence Rate: A high absence rate might suggest a lack of engagement or issues with the workplace environment.
• Leadership Assessment Score: This measures the effectiveness of school leaders based on feedback from team members and can demonstrate accountability at the leadership level.

Key Responsibilities

• Strategic Planning and Execution:
• Develop and implement a comprehensive student recruitment strategy that aligns with KIPP SoCal's mission and enrollment goals.
• Set vision and direction for the Student Recruitment department, with ultimate accountability for the department’s success.
• Collaborate with school leaders and regional office staff to ensure alignment and support for recruitment initiatives.
• Analyze enrollment data and trends to inform strategic planning and decision-making.
• Community Engagement and Outreach:
• Develop and maintain strong relationships with community organizations, local businesses, and other stakeholders to support recruitment efforts.
• Plan and execute community engagement events, such as open houses, school tours, and information sessions, to attract prospective students and families.
• Utilize culturally competent communication skills to engage with diverse communities and ensure inclusive recruitment practices.
• Marketing and Communications:
• Oversee the creation and distribution of marketing materials, including brochures, flyers, social media content, and website updates, to promote KIPP SoCal schools.
• Collaborate with the marketing and communications team to develop and implement targeted marketing campaigns.
• Monitor and evaluate the effectiveness of marketing and outreach efforts, making data-driven adjustments as needed.
• Data Management and Reporting:
• Track and analyze recruitment data to monitor progress toward enrollment goals and identify areas for improvement.
• Prepare and present regular reports on recruitment activities, outcomes, and trends to senior leadership.
• Ensure accurate and timely data entry and management in the student information system.
• Collaboration and Partnership:
• Work closely with school leaders, regional office staff, and other departments to ensure a seamless and coordinated approach to student recruitment.
• Serve as a thought partner to school leaders on recruitment strategies and best practices.
• Participate in regional and national networks to share knowledge and learn from other successful recruitment initiatives.
• Team Leadership and People management:
• Lead, mentor, and manage the Student Recruitment team, including setting performance goals, providing regular feedback, and supporting professional development.
• Foster a culture of collaboration, continuous improvement, and accountability within the team.
• Ensure that all team members understand their roles and responsibilities and have the resources and support needed to succeed.

Qualifications

• Bachelor’s degree in education, marketing, communications, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in student recruitment, marketing, or a related field, with at least 3 years in a leadership role. A strong background in project management and charter school operations preferred.
• Proven track record of developing and executing successful recruitment strategies.
• Experience working in a diverse and inclusive environment (preferably within a school setting), with a strong commitment to equity and access.
• Strong leadership and team management skills, with the ability to inspire, motivate and hold their team accountable to results.
• Excellent communication and interpersonal skills, with the ability to build relationships, engage with diverse communities, and foster family engagement.
• Strategic thinker with strong analytical skills and the ability to use data to inform decision-making.
• Highly organized and detail-oriented, with the ability to manage multiple projects and priorities.
• Proficient in Google sSuite, CRM systems, and social media platforms.
• Passionate about KIPP SoCal’s mission, values and anti-racism standards, with a deep commitment to educational equity.
• Innovative and creative, with a willingness to take risks and try new approaches.
• Collaborative and team-oriented, with a positive and proactive attitude.
• Flexible and adaptable, with the ability to thrive in a fast-paced and dynamic environment.
• Willingness and ability to participate in evening and weekend events on occasion.
• Physical Requirements
• The usual and customary methods of performing the job’s functions require the following physical demands:
• Must be able to travel to regional office and school sites (Los Angeles + San Diego) - valid driver’s license and dependable transportation needed.
• Must be able to lift 25 lbs.

Joining KIPP SoCal Means the Following

• Working at an organization committed to the hard work necessary to ensure education is for liberation.
• Spending time with students and families in the best communities of LA, Compton, and San Diego.
• Support and care from fellow regional team members.
• Ongoing professional development and coaching from manager.

Compensation

• KIPP SoCal Public Schools offers a competitive salary commensurate with experience in a similar position. The salary range for this position is $111,200 to $166,920. New hires are typically brought into the organization at a salary between the range minimum and the salary range midpoint of $139,100 depending on qualifications, internal equity, and the budget allocated for this role.
• 100% of healthcare premium costs covered by employer, dependents added at 50% of the cost.
• 401(k) plan with up to 6% match by KIPP SoCal.
• Voluntary Benefits (Pet Insurance, Supplemental Life, Accident, Short Term Disability, etc.).
• Generous time off program includes 22 holidays, sick leave and vacation.
• Other great benefits (Flexible spending account, EAP, etc.).

KIPP SoCal Public Schools is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation/gender identity, or any other characteristic protected by applicable law.

KIPP SoCal strives to ensure that our careers website is accessible to all, including individuals with disabilities. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please contact us. You can find our contact information on our website. Information will be sent to a talent acquisition representative who will provide assistance to ensure appropriate consideration in the hiring process.