Brand Manager, Sunbeam (US)

Company:  Newell Brands
Location: Sandy Springs
Closing Date: 24/10/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description

Job ID: 2217Alternate Locations:Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.Sunbeam:Sunbeam® provides total wellbeing solutions for living a healthy, lively and fulfilling life. For more than 100 years, Sunbeam has provided convenient solutions to make everyday life better. Whether you’re experiencing muscle pain or joint pain, Sunbeam's trusted pain relief solutions provide hot and cold therapy that keeps you moving through the day, allowing you to enjoy the moments that matter. At the forefront of innovation, Sunbeam designs portable heat therapy solutions that allow you to experience hands-free heat therapy on the go. Sunbeam believes that everybody deserves to feel great and take advantage of all that life has to offer. Rethink relief with Sunbeam.Position Summary:The Brand Manager position on Sunbeam will be deeply involved in building and executing plans for future growth.• Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for Sunbeam.• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth• Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal• Leverage eComm and DTC data to improve omnichannel performance• Manage the business with an eye towards speed and focus on increasing profitability• Drive the innovation process to deliver new products that create category growth and increase Newell gross marginThe ideal candidate will bring at least 3 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.Key Responsibilities:Helps build annual brand marketing and business planHelps deliver revenue and profit targets by delivery key initiatives on time and in fullManage A&P budgetLeads the majority of New Item and Innovation projects; Partners with PMO to ensure cross functional readiness for innovation gate meetingsPartners with finance to deliver accurate innovation forecasts; Leverages finance for decision support to ensure choices consider the full impactUnderstands consumer target and ensures everything serves the consumer targetWrites briefs for consumer insights projects; Partners with insights team to ensure research has a clear purpose and will be actionable; Responsible for reviewing research output and recommending actions in partnership with Insights teamPartners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planningLeverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; Improve in market assortmentIdentifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market shareCalculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projectsAnalyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional planStudies key competitors to identify the competition’s price and promotion strategySupport customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)Conduct in-market store checks quarterlyLeads monthly SKU Heath Check process to ensure deletions occur and manages new SKU creation to stay within targetParticipates in the creative strategy development processAuthors creative briefs for many digital marketing executionsPartners with eComm and Digital Marketing team to run A/B testing on creative to quickly isolate best content and invest in itParticipates in media mix modeling process; Applies insights to improve business performanceRequired Experience/Qualifications:A four-year college degree, MBA preferred.4/5+ years of brand management experienceExperience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment dataPrior experience in CPG (Consumer Products) or a Durables organizationExposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.Demonstrated ability to deliver resultsNewell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Apply Now
An error has occurred. This application may no longer respond until reloaded. Reload 🗙