Director, Product Marketing

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, combining Eruptr and DECODE with a team of experts in managed care, technology, and ROI design.

Title: Director, Product Marketing

Direct Manager Title: Chief Product Officer

The Role

As the Director of Product Marketing, you are the author and leader of how Unlock Health’s products are positioned and sold in the market. You are responsible for developing and executing comprehensive product marketing strategies that drive market awareness, demand, and adoption of our proprietary and white-labeled products.

The ideal candidate must be healthcare-savvy, have a deep understanding of product development, and be a great listener. They should also possess a clear POV on how services and technologies come together to create differentiated value in this rapidly evolving environment. We’re looking for a team builder, but also a team player, and that means you’ve got to be comfortable rolling up your sleeves, too.

What You’ll Do

Product Positioning and Messaging:

1. Define and communicate clear, compelling, and differentiated value propositions for our healthcare technology products; HRA, ROI Insights, Privacy Pro, and other future software products TBD.
2. Develop and maintain consistent messaging across all marketing collateral and channels.
3. Collaborate closely with product management and engineering teams to influence product roadmap and features based on market needs.

Sales Enablement

1. Partner with sales teams to develop tools, training, and resources that enable them to effectively sell our software products.
2. Provide sales teams with the necessary materials, including presentations, demos, case studies, and competitive analysis, to win deals. We’ll also want you on deck to provide demos and product overviews during a sales pitch if we’re in a pinch.

Demand Generation

1. Plan and execute demand generation campaigns that drive awareness and interest in our products.
2. Collaborate with the VP of Corporate Marketing to create content, webinars, and events that generate leads and nurture them through the sales funnel.

Client Product Advocacy

1. Lead the creation and ongoing management of Unlock Health’s Voice of Customer Program for key products.
2. Cultivate relationships with customers to gather feedback, success stories, and testimonials related to Unlock’s technology products.

Ideal Qualifications

1. Bachelor's degree in Marketing, Communications, or a related field.
2. Proven track record of 5+ years in B2B marketing, preferably within the healthcare or technology sector.
3. Strong understanding of healthcare technology and services industry dynamics, trends, and challenges.
4. Demonstrated experience in product development, product management, and positioning.
5. Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations.
6. Proficient in leveraging digital marketing channels and tools to drive brand awareness and lead generation.
7. Strong leadership skills, with the ability to inspire and motivate cross-functional teams.
8. Exceptional project management and organizational abilities, with a keen attention to detail.

Perks And Benefits

1. Competitive Salary
2. Health, Dental and Vision benefit packages to fit all types of lifestyle.
3. Life, Short and Long Term Disability Insurance paid 100% by the company.
4. FSA / HSA Options.
5. 401(k) with a generous company match program.
6. Flexible Paid Time Off (aka- unlimited).
7. Paid Parental Leave.
8. Hybrid and Remote work schedules available.
9. Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice).
10. Employee Referral Program.

About Unlock

Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement

Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

For internal coding use only: Unlock Health/Technology Products/Product