Job Description
How will your role help us transform hope into reality?
This company is seeking a commercial marketer with pharmaceutical and multichannel experience to help build the awareness and reach of a product for patients with Indolent Systemic Mastocytosis.
What will you do?
You will build and optimize an omnichannel plan across customers that includes HCP non-personal promotion, DTC advertising and optimizing existing CRM efforts across disease state and branded platforms. You will work in partnership with key collaborators across the brand team and with cross-functional stakeholders. You will thrive in an environment of rapid change, demonstrate strong communication, work optimally within cross-functional teams, and have a problem-solving and analytical approach to succeed in this opportunity.
- Own the tactical implementation of both the HCP non-personal and direct-to-consumer assets across digital channels (e.g., paid media, social media, educational resources, digital, CRM).
- Lead the creation and delivery of core media and social assets in collaboration with cross-functional partners while using a data/insights driven approach.
- Implement and evolve customer CRM strategies and associated initiatives, inclusive of unbranded disease education and branded promotions.
- Advise on the evaluation and execution of paid media plans. Partner with Insights, Analytics, and Operations to evaluate and measure impact of omni-channel marketing activities.
- Drive effective and efficient cross-functional collaboration and alignment with partners including marketing, sales, advocacy, corporate affairs, managed care, reimbursement, business analytics, legal, regulatory and compliance to appropriately meet or exceed brand objectives.
- Ensure legal/regulatory compliance and medical accuracy of all marketing materials.
- Interface and present to senior leadership on performance and other business critical information.
- Manage agency partner relationships, workflows, and related expense budgets.
- Ability to travel 20% or as needed for conferences and meetings.
Requirements
- Bachelor’s degree required; MBA or equivalent advanced degree preferred.
- 5+ years of demonstrated experience in the pharmaceutical/biotechnology industry within the Marketing arena.
- Pharmaceutical marketing experience and/or multi-channel, digital media, social media experience, inclusive of CRM, display, social media, email, website, and digital measurement plans.
- Operational knowledge of medical, regulatory, legal review process.
- Rare disease experience preferred.
- Strong patient orientation with organizational, interpersonal, and presentation skills.
- Skilled at building and maintaining effective relationships and operating in a cross-functional environment.
The Planet Group of Companies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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